Australia’s favourite appliance brand


Australia’s favourite appliance brandThe proliferation of appliance brands and similarities between products on the market can make it hard to know who or what to trust.

Personal experience is a great guide when it comes to knowing what to expect from a particular brand.

But if you’re new to the market or looking to try something new, how do you decide which brand to buy?

Recommendations from others can save you some time and heartache by highlighting brands that consistently perform well. We’ve taken this to the next level by asking more than 2 500 Australians about their experiences with a wide range of appliance brands currently in the marketplace.

As part of this research, we simply asked all of the respondents to name their favourite brand of appliances. And it seems that life truly is good with LG, with almost one in five nominating this brand as their favourite of all.

LG claims ‘it’s a smarter life with LG’ and our results show their range of washing machines, dryers, vacuum cleaners, fridges, microwaves and dishwashers is obviously popular with consumers.

Not too far behind in terms of popularity was Samsung – a brand with a 70-plus year history and a wide range of appliances and electronics. Rounding out the top five appliance brands as voted by 2 521 respondents in our survey were Fisher & Paykel, Miele and Westinghouse.

Brand Rank
LG 1
Samsung 2
Fisher & Paykel 3
Miele 4
Westinghouse 5


While these three brands emerged as the most popular overall, Samsung – with its Galaxy range of mobile phones increasingly popular with Generation Y – was also the favourite appliance brand when it came to younger people. The overall winner of our favourite appliance brand survey – LG – found favour particularly with Generation X and Baby Boomer respondents where it was outright number one.

Find out more about our customer satisfaction ratings for a range of different appliances.

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