Vacuum Cleaners – 2011 Ratings

Posted by Canstar Blue November 29th 2011

You are viewing the archived 2011 ratings for vacuum cleaners. Go to the current vacuum cleaner ratings.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.

See Our Ratings Methodology.

Slack cleaning habits breed resentment between partners

Some Australians are growing agitated at partners who aren’t pulling their weight in the area of household cleaning…and females in particular are the ones seeing red.

Our survey reveals our female respondents are more than twice as likely as males to feel their partners aren’t doing their part when it comes to household chores (26% of females compared to 11% of males).

This frustration is more widespread for our younger respondents, with Generation Y’s proving nearly three times more likely than Baby Boomer respondents to grow frustrated over their partner’s lack of cleaning initiative.

Our survey also looked at which vacuum cleaner brands are best. Dyson has received our most satisfied customers award for vacuum cleaners, against other popular brands Miele, Electrolux, Vax, Volta, Hoover and Kambrook.

While Dyson managed a clean sweep with five stars for every criteria (overall satisfaction, value for money, ease of use, noise, effectiveness of clean, and size), Miele also managed their own five star victory for their products’ noise (or lack thereof).

Canstar Blue commissions Colmar Brunton to survey 2,500 Australian consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from customers of vacuum cleaners within the survey group – in this case, 1,088 people. To qualify, the customer must have bought a vacuum cleaner in the last three years. Brands must receive at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall satisfaction

Dyson vacuum cleaners had the most satisfied customers for overall satisfaction, earning them five stars. Miele also excelled with four stars, while other brands Volta, Vax, Electrolux, Hoover and Kambrook received three.

Value for money

Another five stars were awarded to Dyson and four to Miele for their products’ value for money. Vax, Electrolux, Volta, Hoover and Kambrook all received three stars for this criteria.

Ease of use

A vacuum cleaner should be quick to assemble and require minimal effort to operate. Continuing their streak, Dyson have taken out another five stars for customer satisfaction with their vacuum cleaners ease of use. Miele received four stars, and Vax, Electrolux, Volta, Hoover and Kambrook each received three stars each.


Both Miele and Dyson received five stars for their noise level. Electrolux received four stars, while Vax, Volta, Hoover and Kambrook received three stars for their customer satisfaction with the noise produced by their machines.

Effectiveness of clean

With five stars for their products’ cleaning effectiveness, a Dyson vacuum cleaner is hard to beat. Miele wasn’t far behind with four stars of their own, while Vax, Hoover, Electrolux, Volta and Kambrook each received three stars.


A vacuum cleaner that is easily stored and small enough to use in confined spaces can be a key selling point for some customers. Dyson take out five stars for their size, and Miele follow with four. Vax, Volta, Electrolux, Hoover and Kambrook each received three stars for this criteria.