Electricity Providers – VIC – 2011 Ratings

Posted by Canstar Blue January 24th 2011

You are viewing the archived 2011 ratings for VIC electricity providers. Go to the current electricity provider ratings.

See Our Ratings Methodology.

Victorians see Red Energy as top pick for electricity providers

Most Satisfied Customers - Victoria Electricity Providers

In a state rife with energy companies vying for customer attention, Red Energy edged out the competition and have received our most satisfied customers award for Victorian electricity providers.

Our recent survey results show that Red Energy achieved a five star rating for overall customer satisfaction ahead of Lumo, TRUenergy, Energy Australia, AGL, Australian Power & Gas and Origin.

Our survey also showed that nearly one in five Victorian respondents cut back on household spending so they could continue to run their air conditioner.

Furthermore, more than two thirds of respondents admitted that they couldn’t sleep properly without the air conditioning during the summer months.

We also found that many respondents (54%) switched off appliances designed to run constantly in order to cut down on energy costs. Female Victorians were more likely than males (61% compared to 46%) to save on their electricity bill in this manner.

Canstar Blue commissions Colmar Brunton to survey 2,500 Australian consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from Victorian customers of electricity providers within the survey group – in this case, 533 people. To qualify, the customer must have an electricity account and pay the bills. Brands must receive at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall satisfaction

Red Energy led the pack with five stars for overall satisfaction, followed by Lumo with four. TRUenergy and Energy Australia both received three stars for this criteria, followed by Australian Power & Gas, AGL and Origin with two.

Value for money

Customers of Lumo were most satisfied with their provider’s value for money – earning them five stars. Red Energy came close behind with four stars, followed by TRUenergy, Australian Power & Gas, Energy Australia, AGL and Origin with two stars for value for money.


Earning another five stars for their online, phone and general customer service; Red Energy was a real standout for this criteria. Lumo received four stars, while TRUenergy, Energy Australia, Australian Power & Gas, AGL and Origin each received three stars for service.


Red Energy took out another five stars for their billing practises, and was followed by Lumo with four. TRUenergy, Energy Australia, AGL and Origin all received three stars for billing; followed by Australia Power & Gas with two.