Bottle Shops – 2011 Ratings

Posted by Canstar Blue October 20th 2011

You are viewing the archived 2011 ratings for bottle shops. There are no current ratings for this category, but you can compare online liquor retailers by customer satisfaction.

See Our Ratings Methodology.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in October 2011, published in October 2011.

Dan Murphy’s says “Cheers” to our award for bottle shops

Most Satisfied Customers - Bottle Shops 2011The odds of seeing a friend at a party without a drink in hand are slim, according to our latest survey.

The results reveal that nearly two thirds of Australians consume alcohol at the majority of social gatherings. It also appears men are more likely than women to be found with a drink at their side.

Perhaps unsurprisingly, more Generation Y respondents (over two thirds) agreed they drink at most of their social engagements compared to 63% of Generation X and 60% of Baby Boomer respondents.

Our survey also shows that some Australians have embraced organic alcohol, with 11% purchasing organic products in the past year.

This type of alcohol is made from ingredients that are grown and processed organically – leaving them free of chemicals that could have potentially been picked up during the fermentation process.

For Aussies heading out to a weekend barbeque, we’ve rated the best bottle shop brands to help you decide where to shop.

Dan Murphy’s received our most satisfied customers award for bottle shops – coming out ahead of First Choice, IGA, Woolworths Liquor, BWS, Liquorland, Thirsty Camel and Vintage Cellars.

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While Dan Murphy’s wowed customers with five stars for every criteria, First Choice also rated well – receiving five stars for price, advice, and specials.

Our survey also found that buying alcohol online is fast becoming commonplace; as a quarter of respondents have used these virtual shopping trolleys for their alcohol purchases.

So far, Baby Boomers are leading the charge, with 29% moving to the online medium for their purchases.

Canstar Blue commissions Colmar Brunton to survey 2,500 Australian consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have made a purchase from a bottle shop in the last 12 months – in this case, 1,994 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Overall satisfaction

Dan Murphy’s is keeping glasses full with five stars for most satisfied customers overall. First Choice, IGA and Woolworths Liquor received four stars each, while BWS, Liquorland, Thirsty Camel and Vintage Cellars all received three stars.


Dan Murphy and First Choice both received five stars for price, while Woolworths Liquor, IGA, BWS, Liquorland and Thirsty Camel all received four stars. Vintage Cellars received three stars for this critera.


For those looking for wines or spirits that can’t be found anywhere else, Dan Murphy’s is a solid bet with their five star product range. First Choice should be next on the list with four stars, while IGA, Woolworths Liquor, BWS, Liquorland, Thirsty Camel and Vintage Cellars followed close behind with three stars each.


Expert advice is always welcome when searching for the perfect bottle of bubbley. Dan Murphy’s and First Choice both received five stars for service, while Woolworths Liquor, IGA, BWS, Liquorland, Thirsty Camel and Vintage Cellars all received three stars.


A good special can go a long way when stocking the liquor cabinet (half of our respondents said they buy alcohol in bulk to save money), and First Choice and Dan Murphy’s received five stars for more satisfied customers. IGA, Woolworths Liquor, BWS, and Liquorland all received four stars, while Thirsty Camel and Vintage Cellars took out three stars apiece.