Milk | 2011 Award Ratings

Posted by Canstar Blue August 4th 2011

You are viewing the archived 2011 ratings for milk. Go to the current fresh milk ratings.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in May 2011, published in August 2011.


See Our Ratings Methodology.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in May 2011, published in August 2011.

Aussies applaud Devondale for a five star milk moustache

Most Satisfied Customers Award: Milk (2011)A long life milk brand has triumphed over traditional fresh milk brands to win our most satisfied customers award for milk.

UHT milk sales have seen an eight percent increase in 2009/10, according to statistics from Dairy Australia. Shopping for long life milk is becoming a worldwide trend, as 70% of Europeans drink UHT milk regularly.

Devondale is the winner of our most satisfied customers award for milk, and also the five star recipient for taste, health benefits and packaging.

Other brands rated were ALDI Farmdale, PhysiCAL, Harvey Fresh, Dairy Farmers, PURA, Pauls, Coles, Woolworths, and Brownes.

ALDI Farmdale received a five star rating for their price despite strong competition from big supermarket brands Coles and Woolworths. Harvey Fresh also received five stars for taste, and PhysiCAL received five stars for health benefits.

The supermarket milk war has also come to a head, as customers reap the benefits of discounted milk. Two in five respondents to our survey actively shop around for the cheapest milk they can find.

Baby Boomers are more reluctant to deviate, with only a little over one third seeking out bargain brands.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased milk in the last six months – in this case, 2,358 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Overall

Customers were most satisfied with their Devondale milk, and the brand received a five star rating for overall satisfaction. ALDI Farmdale and Harvey Fresh both received four stars in this category, while PhysiCAL, Dairy Farmers, PURA, Pauls, Coles, Woolworths, and Brownes all received three stars overall.

Price

The recent milk price war has made this category exceptionally competitive. Both ALDI Farmdale and Coles received a five star rating for price. Devondale, Harvey Fresh and Woolworths all received four stars while PhysiCAL, Dairy Farmers, PURA, Pauls, and Brownes received three.

Taste

There’s nothing off about our five star rated milk brands, as Devondale and Harvey Fresh proved to be the top brands for taste. ALDI Farmdale, Dairy Farmers, PURA and Pauls all received four stars for taste while PhysiCAL, Coles, Woolworths, and Brownes all received three stars.

Health Benefits

One of our previous surveys found that three in five Australians check the nutritional information of their food before they purchase it. Devondale and PhysiCAL both received five stars for health benefits, while ALDI Farmdale, Harvey Fresh and Dairy Farmers all received four. PURA, Pauls, Coles, Woolworths and Brownes followed closely behind with three stars.

Packaging

Both Devondale and ALDI Farmdale received a five star rating for their customers’ satisfaction with their product’s packaging. PhysiCAL, Harvey Fresh, Dairy Farmers, PURA and Pauls all received four stars, while Coles, Woolworths and Brownes received three.