Pizza Stores – 2011 Ratings

Posted by Canstar Blue March 12th 2011

You are viewing the archived 2011 ratings for pizza stores. Go to the current pizza store ratings.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.


See Our Ratings Methodology.

Pizza eaters prefer top nosh

Our first pizza survey has revealed that Australians prefer their take away with a side order of fancy, with gourmet brand Pizza Capers beating Dominos, Eagle Boys and Pizza Hut when it comes to Australia’s happiest pizza customers.

The survey showed Australian consumers don’t mind paying extra for a gourmet experience when it comes to their fast food of choice. This is clear by the fact Pizza Capers and Crust took out first and second prize respectively for most satisfied pizza customers.

The survey also showed how health-conscious many Australians are, with 1 in 3 surveyed choosing the healthier options on offer by the fast food chains and feeling guilty after eating takeaway food.

Australians are clearly still feeling the hangover of the GFC and the financial pressure of expected interest rate rises, with only 1 in 10 surveyed ordering take away more than five times a week and spending more than $100 a week on takeaway food.

Brisbane-based Pizza Capers proved to be the clear winner in the eyes of its customers, taking out the prize for most satisfied customers in the categories of overall satisfaction, taste, service and other menu options.

Eagle Boys topped the charts for price, and Eagle Boys and Dominos tied first in the category of available deals.

Most common pizza gripes

  • Location of take away outlet too far from home
  • Poor quality of pizza ingredients and not enough topping
  • Excessive delivery fees and prices of extra toppings
  • Poor service – specifically mistakes with the order and unfriendly staff

Canstar Blue commissions Colmar Brunton to survey 2,500 Australian consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from people who have bought pizza within the survey group. To qualify, the pizza has to have been bought within the last 12 months.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall satisfaction with the experience

Pizza Capers scored five stars for overall satisfaction, followed by Crust on four stars and Eagle Boys, Pizza Hut and Dominos on three stars.

Price

Eagle Boys came out on top for price, followed by Dominos and Pizza Hut on four stars. Pizza Capers scored three stars and Crust scored two stars.

Service (online, on phone, delivery, face to face)

All stores received high scores when it came to service, with Pizza Capers awarded five stars, and Eagle Boys, Pizza Hut, Dominos and Crust all receiving four stars.

Deals available

Customers of Eagle Boys, Pizza Hut and Dominos were the most satisfied with the deals available from their pizza stores, all receiving five stars. Pizza Capers received three stars and Crust, two stars.

Other menu options available

Pizza Capers received five stars for other menu options, followed by Eagle Boys and Dominos of four stars. Pizza Hut and Crust both received three stars.

Taste

Pizza Capers triumphed when it came to taste, followed by Crust on four stars. Eagle Boys, Pizza Hut and Dominos all received three stars.