Laundry Liquids – 2011 Ratings

Posted by Canstar Blue May 5th 2011

You are viewing the archived 2011 ratings for laundry liquids. Go to the current laundry liquid ratings.

See Our Ratings Methodology.

Earth Choice laundry liquid pick of the crop

Our latest consumer survey shows the demand for eco-friendly laundry products is here to stay. It revealed eco-friendly brand Earth Choice has the most satisfied laundry liquid customers and ALDI received the top tick of approval when it came to laundry powder (full laundry powder results can be seen here).

Consumers are undoubtedly becoming more aware of their eco-footprint and consumers are starting to vote with their wallets by choosing products that are kinder on the environment.

Earth Choice laundry liquid received top marks for environmental friendliness based on its numerous green credentials. It is free of phosphates, made with 100% recycled plastic and is biodegradable.

The survey also showed us Australian consumers are not only looking for eco-friendly laundry products. They are going one step further with an impressive 1 in 4 people using leftover water from their washing machine in their garden.

Earth Choice was voted the leading laundry liquid brand by its customers across all categories, including quality of clean, smell and feel of clothes.

Our survey also revealed some fairly consistent gripes for both laundry powder and liquid, including:

  • High price
  • Concerns on the powder’s impact on the environment
  • Packaging design leading to product spillage once opened
  • Poor cleaning result
  • Unpleasant scent

Canstar Blue commissions Colmar Brunton to survey 2,500 Australian consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from people who have bought laundry liquid within the survey group. To qualify, the laundry liquid has to have been bought within the last 12 months.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of ten.

Overall satisfaction

Earth Choice received five stars for overall satisfaction, followed by Dynamo on four stars and Hurricane on three stars.

Price

Earth Choice again received five stars, this time for price. Dynamo and Hurricane received three stars.

Clean quality

The quality of clean offered by Earth Choice received five stars from its customers, followed by Dynamo on four stars and Hurricane on three stars.

Number of washes

Earth Choice received five stars for number of washes, followed by Hurricane on four stars and Dynamo on three stars.

Environmental friendliness

Earth Choice customers are the most satisfied with the environmental friendliness of their laundry liquid, followed by Hurricane on four stars and Dynamo on three stars.

Smell

Earth Choice received five stars, followed by Dynamo on four stars and Hurricane on three stars.

Feel of clothes

Earth Choice customers were the most satisfied with the feel of their clothes after washing, followed by Dynamo and Hurricane on three stars.