Televisions – 2012 Ratings

Posted by Canstar Blue September 18th 2012

You are viewing the archived 2012 ratings for televisions. Go to our current TV ratings.

See Our Ratings Methodology.

TV culture invades dinnertime and naptime

Most Satisfied Customers for Televisions: 2012Televisions aren’t just part of the furniture nowadays; respondents to our recent survey told us their TVs are doing everything from providing dinnertime entertainment to soothing their slumber.

Thirty nine percent of respondents told us they ate all their meals in front of the TV, with the highest proportion of these coming from Queensland (42% of state respondents). Nearly half said they had three or more televisions in their home and 13% admitted they couldn’t go to sleep without their TV on in the background.

Some respondents (13%) felt compelled to purchase a new television to watch a major sporting event such as the Olympics or State of Origin, and 52% said they had a TV in their bedroom.

But while TV reigns supreme in most Australian homes, it’s worth noting a little more than two thirds of customers thought that one particular format – 3D TV – was a fad.

The results of our survey also revealed which television brands had the most satisfied customers, and this year Toshiba earned its five star stripes for flat screen TV.

Toshiba received our award for customer satisfaction ahead of Panasonic, Samsung, LG, Sony, Sharp, Hisense and Teac. The award-winning brand also received five stars in every rated criteria in the survey.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from television customers within the survey group – in this case, 1,261 people. To qualify, the customer must have purchased a TV in the last 2 years. Brands must have received at least 30 responses to be included.Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Congratulations to Toshiba for achieving a five star rating for overall customer satisfaction. We had a host of four star recipients in Panasonic, Samsung, LG, Sony, Sharp and Hisense; then Teac followed with three.

Value for money compared to other TVs

Toshiba TVs were number one for value for money with a five star rating. Following with four stars were Panasonic, Samsung, LG, Sharp and Hisense; then Sony and Teac rounded out the group with three.

Performance (i.e. picture and sound quality)

Performance is a big factor when it comes to TVs, so which brand lives up to the big-screen dreams of customers? Toshiba customers were most satisfied with their television’s performance – including factors such as picture and sound quality – which earned the brand a five star rating. Panasonic, Samsung, LG, Sony and Sharp received four stars for this criterion; while Hisense and Teac garnered three.

Ease of use (i.e. easy to understand remote and tuning)

TVs come packed with features nowadays, and it’s a definite bonus if exploring these features is intuitively designed. Two TV brands fit the bill for ease of use: Toshiba and Panasonic, both of which received five stars. Samsung, LG, Sony, Sharp and Hisense all received four stars, followed by three star recipient Teac.

Warranty and service

For five star warranties, no one could beat Toshiba TVs. Following the leader were Sharp and Hisense with four stars each; then Panasonic, Samsung, LG, Sony and Teach with three.

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