Online Liquor Stores – 2012 Ratings

Posted by Canstar Blue May 16th 2012

You are viewing the archived 2012 ratings for online liquor stores. Go to the current online liquor store ratings.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.

See Our Ratings Methodology.

Australians are well ‘red’ when it comes to their wines

Many Australians consider themselves to be wine connoisseurs…and will pay handsomely for a decent bottle, according to our recent survey results.

Nearly thirty percent of respondents had spent more than $70 on a bottle of wine or champagne in the last 12 months, while close to half of Generation Y respondents admitted they had done the same. By comparison, only 17% of Baby Boomers spent more than $70 on wine or ‘champers’.

In the same vein, more than one third of respondents declared themselves to be ‘connoisseurs’, and more men than women classed themselves as such (44% versus 24%).

We’ve also found that organic alcohol has generated some interest throughout Australia. Nearly a third of respondents have reportedly tried organic alcohol in comparison to our previous survey found that only 11% had purchased that particular type of alcohol in 2010-2011.

As many Australians (45%) turn to online liquor stores to save money, we’ve found that GraysOnline and Dan Murphy’s customers were the most satisfied with their online offerings than any other brand.

The two brands received our most satisfied customers award for online liquor stores, against competition from, Cellarmasters and Liquorland.

GraysOnline and Dan Murphy’s also received five star ratings in some of the other criteria:

  • GraysOnline received five star ratings for overall satisfaction, value for money and their delivery services.
  • Dan Murphy’s – the winner in our bottle shops category – took out top ratings for overall satisfaction, quality and range.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers of online liquor stores within the survey group – in this case, 559 people. To qualify, the customer must have purchased alcohol online in the last 6 months. Brands must receive at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall satisfaction

While there were plenty of great online avenues available for the average Aussie to find a good bottle of wine, both GraysOnline and Dan Murphy’s topped them all with five stars for overall customer satisfaction. Deals Direct, Cellarmasters and Liquorland each received four stars for this criteria.

Value for money

Price can fluctuate from shop to shop, and many Aussie shopped can benefit from shopping around for a good price. GraysOnline led this charge for value for money alcohol with five stars for this criteria. Next were Dan Murphy’s, Deals Direct and Liquorland with four stars each; then Cellarmasters with three.

Quality of alcohol

With so many Australians having a taste for the finer drinks in life, the quality of the brands available can be paramount for online liquor stores. For the quality of their products, both Dan Murphy’s and Liquorland received five stars apiece. They were followed by four star achievers GraysOnline, Deals Direct and Cellarmasters.

Range of alcohol available

Dan Murphy’s customers were most satisfied with the range of alcohol products available to them on their site. Next were GraysOnline, Cellarmasters and Liquorland with four stars for this criteria; then Deals Direct with three.

Speed of delivery

For some, speedy deliveries and easy ordering can be a preferable solution to going down to the bottle-o. Both Deals Direct and GraysOnline excelled for the speed and efficiency of their deliveries, earning each brand five stars for this criteria. Liquorland and Dan Murphy’s each achieved four stars for alcohol deliveries, while Cellarmasters received three.