Quick Service Restaurants – 2012 Ratings
Posted by Canstar Blue August 23rd 2012
You are viewing the archived 2012 ratings for quick service restaurants. Go to the current quick service restaurant ratings.
Healthy options dominate fast food menus
Keeping trim and eating fast went hand in hand when more than half of the respondents to our latest survey stated they could easily find healthy food choices on the menus of fast food restaurants.
We found that close to two thirds of older Australians were more satisfied with the number of healthy eating options available at their favourite restaurants. However, fewer young Australians (47% of Generation Y’s) felt the same way.
The quality of the food really impressed some of our respondents In particular, with one in five finding fast food to be a tastier proposition than eating a meal prepared at home. Furthermore, three in five confirmed their fast food outlet’s offerings were both tasty and fresh.
Speaking of fresh, Subway was a true five star champion in our results, managing to tally up top ratings in all our rated criteria. The well-established sandwich franchise received our most satisfied customers award for quick service restaurants when compared against Nando’s, Oporto, Red Rooster, McDonald’s, Hungry Jack’s and KFC.
In other results, Nando’s stood out for the five star rated taste of their food and quality of their ingredients.
Seventy percent of Australian fast food fans declaring they had high expectations of service at fast food outlets – despite the price.
Many of the survey respondents were repeat customers too, with a quarter stating they eat takeaway food from a quick service restaurant more than twice-a-week. Among these, a higher proportion of men (35%) declared a twice-a-week habit of eating from quick service restaurants.
We also found that more women than men occasionally felt guilty about purchasing fast food (60% versus 46%).
Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers of quick service restaurant within the survey group – in this case, 2,080 people.
To qualify, the customer must have purchased and consumed food from a fast food outlet, (excluding pizza), in the last month. Brands had to have received at least 30 responses to be included.
Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.
Overall customer satisfaction
Taking the number one spot for overall customer satisfaction, Subway received five stars for this criterion, in front of Nando’s and Oporto with four stars each. Our three star recipients were Red Rooster, McDonald’s, Hungry Jack’s and KFC.
Value for money
Subway was our five star recipient for value for money, edging out four star recipients McDonald’s and Hungry Jack’s. Nando’s, Oporto, Red Rooster and KFC each received three stars.
Taste of food
Two brands topped the charts for the taste of their food: Subway and Nando’s, who each received five stars. Oporto was next in line with a four star rating for taste; followed by Red Rooster, KFC, McDonald’s and Hungry Jack’s with three.
Quality of ingredients
Nando’s and Subway each earned another five star rating, this time for the quality of their ingredients. Oporto received four stars for their ingredients, while Red Rooster, KFC, McDonald’s and Hungry Jack’s all received three.
Variety of healthy options
Subway achieved a five star rating for the variety of healthy food choices on their menu. Nando’s followed with four stars, while Oporto received three. Next were Red Rooster, McDonald’s and Hungry Jack’s with two stars each; then KFC with one.
Speed of food preparation
Another five star rating went to Subway for the speed of their food preparation, while Nando’s and McDonald’s were next in the queue with four stars. Oporto, Red Rooster, KFC and Hungry Jack’s each received three stars for this criterion.
Subway also earned themselves five stars for customer service. Nando’s, Oporto and Red Rooster each received four stars for their service; while McDonald’s, KFC and Hungry Jack’s achieved separate three star ratings.
Cleanliness of store
Subway achieved five stars for the cleanliness of their stores; followed by Nando’s, Oporto and Red Rooster with four. KFC, Hungry Jack’s and McDonald’s received three stars each.