Sunscreens – 2012 Ratings

Posted by Canstar Blue May 24th 2012

You are viewing the archived 2012 ratings for sunscreens. Go to the current sunscreen ratings.


See Our Ratings Methodology.

Avon has their moment in the sun with customer satisfaction award

While many Australians have a carefree addiction to the sun and sand, many are heeding the advice of experts and applying sunscreen daily; according to our recent survey results.

Despite 40% of respondents admitting that they prefer to appear tanned, 28% of respondents said they wear sunscreen every day. This has increased from 20% of respondents recorded in our survey results last year.

Instead of laying in the sun for the tanned look, 21% of respondents instead opted to use sunless tanning products. Interestingly, a similar number of women and men admitted using tanning products (20% versus 22%).

Our survey also looked at customer satisfaction with a range of sunscreen brands, with Avon receiving our sunscreens award for 2012 ahead of Hamilton, Cancer Council Australia, Nivea, Le Tan, Banana Boat, SunSense, Coles, Woolworths, L’Oréal and Invisible Zinc.

Avon achieved top scores across the board for this category; however they weren’t the only five star rated brand. Both Cancer Council Australia and Hamilton received five stars for the effectiveness of their sunscreen products.

While skin cancer remains a deadly threat to Australians, roughly half of our respondents said they have not had their skin checked by a specialist in the last five years. Even more alarming was that the Australian youth were most negligent, with a high 64% of Generation Y respondents failing to get checked out.

With the rate of skin cancer in this country soaring to nearly four times that of Canada, the UK and the US; it’s also surprising to note that more than 40% of Australians didn’t check their own skin every month for potentially dangerous moles, freckles, spots or lesions.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers of sunscreen products within the survey group – in this case, 1,443 people. To qualify, the customer must have purchased and used sunscreen in the last 6 months. Brands must receive at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall satisfaction

Although our ratings cover 11 different sunscreen products, only Avon received five stars for overall customer satisfaction. Next were Hamilton, Cancer Council Australia, Nivea, Le Tan, Banana Boat, SunSense, Coles and Woolworths with four stars each; then L’Oréal and Invisible Zinc with three.

Value for money

Another five stars went to Avon for value for money; followed by Hamilton, Cancer Council Australia, Nivea, Le Tan, Coles and Woolworths with four stars. Banana Boat, SunSense, L’Oréal and Invisible Zinc received three stars for this criteria.

Texture and consistency (of lotion)

Avon received another five stars for the texture and consistency of their sunscreen products; followed by four star recipients Hamilton, Cancer Council Australia, Nivea, Le Tan, Banana Boat, SunSense, Coles and Woolworths. L’Oréal and Invisible Zinc both received three stars for this criteria.

Effectiveness (i.e. sunscreen protection)

While aiming for a high SPF rating is always a good rule of thumb, most sunscreen products vary in terms of sunscreen protection. Customers of Hamilton, Cancer Council Australia and Avon were most satisfied with the effectiveness of their sunscreen brand – earning the aforementioned brands five stars each. Next were Nivea, Le Tan, Banana Boat, SunSense, Coles, Invisible Zinc and Woolworths with four stars each for their criteria; followed by L’Oréal with three.

Smell and scent

Avon received another five stars for the smell and scent of their sunscreen; followed by a host of four star recipients: Hamilton, Cancer Council Australia, Nivea, Le Tan and Banana Boat. Receiving three stars for this criteria were SunSense, Coles, Woolworths, L’Oréal and Invisible Zinc.

Packaging

For their sunscreen packaging (i.e. size of bottle), Avon received five stars. They were followed by four star recipients Hamilton, Cancer Council Australia, Nivea, Le Tan and Banana Boat; and three star recipients SunSense, Coles, Woolworths, L’Oréal and Invisible Zinc.

Ease of dispensing

Avon received five stars for the ease of dispensing of their sunscreen products; followed by Hamilton, Cancer Council Australia, Nivea, Le Tan, Banana Boat, SunSense, Coles and Woolworths with four stars. L’Oréal and Invisible Zinc received three stars for this criteria.