Group Buying Websites – 2012 Ratings
Posted by Canstar Blue March 22nd 2012
You are viewing the archived 2012 ratings for group buying websites. Go to the current group buying website ratings.
Customers want a daily dose of group buying websites
Our recent survey has revealed the extent of group buying websites’ popularity, showing that nearly three quarters of our survey respondents check these discount websites every day.
The results showed that more than three quarters of female respondents checked group buying sites daily, compared to 67% of male respondents. We also found that more Baby Boomers (75%) regularly check out these online deals compared to Generation X (73%) and Generation Y (64%) respondents.
However, problems arose for some customers when they attempted to redeem one of their ‘hot deals’:
- 31% had experienced difficulty in redeeming an offer bought through a group buying website.
- 35% had been disappointed when their product/service didn’t meet expectations based on the coupon description.
- 36% regretted making a purchase from an online group buying website.
Some of this bad blood may be the fault of the customers though – as 21% of respondents were caught out by not reading through terms and conditions, and 27% forgot to redeem their offer entirely.
This survey also rated customer satisfaction with six prominent group buying websites. Australian brand Cudo received our most satisfied customers award for group buying websites ahead of Scoopon, Groupon, Jump On It, Spreets and Living Social.
Cudo achieved five star ratings for their overall customer satisfaction, value for money, the ability to use the coupons and the relevance of the goods and services offered.
Furthermore, Scoopon achieved five stars for value for money, quality, and ability to redeem their deal. Groupon received five stars for their value for money, and shared a five star rating with Living Social for relevance of offered deals.
Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers of group buying websites within the survey group – in this case, 1,167 people. To qualify, the customer must have visited and purchased from a group buying website in the last three months. Brands must receive at least 30 responses to be included
Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.
Out of six popular group buying websites, Cudo received five stars for their overall satisfaction. Scoopon, Groupon and Jump On It achieved four stars each for this criteria; and Spreets and Living Social both achieved three.
Value for money
Discount hotels in Thailand? Hot air balloon rides in Victoria? Many group buying websites offer some incredible products and services at competitive prices. Receiving five stars for their value for money were Cudo, Scoopon and Groupon; followed by four star recipient Spreets. Living Social and Jump On It both received three stars.
Quality of goods and services offered
The best websites offering group deals have enticing products to keep customers coming back for more daily deals. Scoopon came out ahead with five stars for the quality of their products and services. Next in line were Groupon and Spreets with four stars each; followed by Cudo, Jump On It and Living Social with three.
Ability to use coupons
Cudo and Scoopon customers were most satisfied that their supplier offered easily accessible/bookable products. These brands came ahead of four star recipients Groupon, Jump On It and Spreets. Living Social received three stars for their product’s ability to be used.
Relevance of goods and services offered
Living Social, Cudo and Groupon each received five stars for the relevance of the deals offered, ahead of four star winner’s Scoopon, Jump On It and Spreets.