Vacuum Cleaners – 2013 Ratings

Posted by Canstar Blue July 18th 2013

You are viewing the archived 2013 ratings for vacuum cleaners. Go to the current vacuum cleaner ratings.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.

See Our Ratings Methodology.

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Dyson achieve ‘clean sweep’ with Canstar Blue award-win

Most Satisfied Customers - Vacuum Cleaners, 2013Pioneers of the bagless vacuum cleaner, Dyson, cleaned up in our customer satisfaction ratings – receiving our Most Satisfied Customers Award – Vacuum Cleaners for the second time in a row.

According to the results of our vacuum cleaner survey, Dyson excelled in the areas of overall customer satisfaction, ease of use, effectiveness of clean and size. In other results:

  • Bosch received five stars for value for money, ease of use and noise.
  • Miele achieved five stars for the noise level of its vacuum cleaners.

Vax, Piranha, Kambrook, Hoover, Electrolux, Volta and Sanyo were also rated.

The survey also found three in five respondents would only ever purchase a bagless vacuum cleaner. Perhaps tellingly, other customers (two in five) found the process of purchasing vacuum cleaner bags to be confusing.

Appliance longevity emerged as an important consideration for customers purchasing a vacuum cleaner. Roughly three quarters of our respondents reported they had purchased a good vacuum cleaner which lasted many years, while a quarter admitted to buying cheaper models and replacing them when they broke.

Results also showed a majority of respondents were still content to do the hard work of vacuuming minus the high tech gadgetry of 2013. Only eight percent purchased an automatic – or robotic – vacuum cleaner to replace their current model.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a vacuum cleaner in the last three years – in this case, 1,448 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction
Dyson achieved a five star rating for overall customer satisfaction. Next were Bosch, Miele, Vax, Hoover, Electrolux, Volta and Sanyo with four stars each; then Piranha and Kambrook with three.

Value for money

If you’re after a model that offers more for what you pay, Bosch received five stars for value for money in this category. Dyson, Miele, Vax, Hoover, Electrolux, Volta, Sanyo and Piranha followed with four, and Kambrook finished with three.

Ease of use

Usually, you’ll need to vacuum your house weekly or fortnightly – so make sure the process is a simple one with an easy to use vacuum cleaner. Dyson and Bosch customers were most satisfied with how easy their vacuum cleaner was to operate, each brand receiving five stars. Following were Miele, Vax, Hoover, Electrolux, Volta and Sanyo with four stars each. Both Piranha and Kambrook took out three stars for ease of use.


Bosch and Miele achieved five stars for the noise level of their vacuum cleaners while in use. Next were Dyson, Vax, Hoover, Electrolux, Volta and Sanyo with four stars each; then Piranha and Kambrook with three.

Effectiveness of clean

You might be surprised how big a difference a dependable vacuum cleaner can make to your cleaning efforts. Customers of Dyson were most satisfied in this regard; thanks to the effectiveness of its vacuum cleaners, the brand achieved five stars. Bosch, Miele, Vax, Hoover, Electrolux and Volta each received four stars for effectiveness; and Sanyo, Piranha and Kambrook closed with three.


The smaller the vacuum cleaner, the easier it will be for the operator to navigate around the house. Dyson achieved five stars for the size of its vacuum cleaners, outpacing four star recipients Bosch, Miele, Vax, Hoover, Electrolux, Volta, Sanyo and Piranha. Kambrook finished with a three star rating for vacuum cleaner size.

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