Baby Food – 2013 Ratings

Posted by Canstar Blue September 4th 2013

You are viewing the archived 2013 ratings for baby food. Go to the current baby food ratings.

See Our Ratings Methodology.

1 in 2 kids get the good ‘tucker’, while mums and dads miss out

Parent's Pick Award: Baby Food (2013)An introduction to good-quality food has come early in many baby’s lives, with nearly half the respondents in our recent baby food survey reporting their child eats better quality food than they do.

Generation Y parents are more likely to be in this position, with a substantial 59% offering their child superior quality food to what they are eating themselves. That said, more babies of Gen Y parents than children of any other demographic prefer commercial baby food over their parent’s home-cooked efforts (34%).

Four in five parents prefer to make their own baby food, so they know exactly what their child is eating. However, this comes at a price – for 44% of parents, preparing food for their child often takes longer than preparing food for their partners or themselves.

Two baby food brands take home Parent’s Pick award for 2013

Three quarters of respondents agreed pre-packed baby food is improving in quality. We’ve compared the customer satisfaction levels of several baby food brands, and have awarded our Most Satisfied Customers Award to both Rafferty’s Garden and Only Organic. ALDI brands, Nestlé CERELAC, Heinz and Farex were also rated.

Along with our award-winners, congratulations are in order for ALDI brands, Nestlé CERELAC and Heinz for their five star ratings in various areas. See below for a complete rundown of the results.

These baby food ratings are part of our Parent’s Pick Awards, where we commission Colmar Brunton to survey 1,300 Australian parents aged 18-40 years old with at least one child aged three years and younger to measure and track customer satisfaction over a number of categories. The outcomes reported are the results from parents in the survey group who have purchased baby food in the last three months, in this case, 662 people. Brands had to have received at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Rafferty’s Garden and Only Organic could not be separated in terms of overall customer satisfaction. Therefore, both brands have been awarded our five star rating for overall baby food satisfaction. ALDI brands, Nestlé CERELAC and Heinz followed with four stars each, and Farex received three.

Value for money

ALDI brands were the leader for the value for money of its baby food products. The five star recipient was followed by Nestlé CERELAC with four stars, then by Rafferty’s Garden, Only Organic, Heinz and Farex with three.

Variety of flavours

Most people have met a fussy child – indeed, 39% of respondents reported their own baby is a fussy eater – and can appreciate that a variety of food flavours can be a real saving grace. Rafferty’s Garden received five stars for the variety of flavours it supplies and was followed by four star recipients Only Organic, Nestlé CERELAC and Heinz. ALDI brands and Farex each received three stars for their flavours.

Use of quality ingredients (e.g. organic)

Only Organic achieved the top rating for its use of quality ingredients in baby food products. Nestlé CERELAC and Rafferty’s Garden achieved four stars each and ALDI brands, Heinz and Farex finished with three.

Different packaging options available (i.e. jars, tins, squeeze packs, tear packs)

Different children (and parents) prefer different ways of dispensing their food. Customers of Heinz baby food felt most satisfied with the variety of packaging options available for their product, which earned the brand five stars. Next were four star recipients Rafferty’s Garden, Only Organic and Nestlé CERELAC, ALDI brands with three, then Farex with two.

Ease of opening and dispensing

Award-winners Rafferty’s Garden and Only Organic each achieved five star ratings for the ease with which their products could be opened and contents distributed to eager mouths. Following with four stars were ALDI brands, Nestlé CERELAC and Heinz, then three star recipient Farex.

Something my child enjoys

Finding food your child will eat and enjoy can be a challenge. Rafferty’s Garden achieved five stars in this area, and was followed by four star recipients ALDI brands, Only Organic, Nestlé CERELAC and Heinz. Farex achieved three stars.

Nutritional value

Three brands achieved five stars for the customer satisfaction with their nutritional value: Rafferty’s Garden, Only Organic and Nestlé CERELAC. ALDI brands and Heinz each received four stars, and Farex received three.