Group Buying Websites – 2013 Ratings

Posted by Canstar Blue May 30th 2013

You are viewing the archived 2013 award for group buying websites. Go to the current group buying website ratings.

See Our Ratings Methodology.

^  As of 1 March 2013 Spreets no longer offer Spreets deals, instead they are an aggregator of deals from other websites. At the time of release, some Spreets vouchers will still be within their validity period and the results reported are from those people who had purchased Spreets branded deals.

Returning in droves: One in two group buying customers become regulars

Most Satisfied Customers - Group Buying Websites, 2013Businesses enlisting the assistance of group buying websites to sell their wares convert a significant number of buyers into regular customers, according to the results of our survey on Group Buying Websites. Nearly half (46%) of our respondents have purchased a voucher from a group buying website and since become a regular client of their provider.

While fans of Group Buying Websites recognise that value is there for the taking, the number of customers who neglected to redeem their voucher has increased in the past year from 27% to 37%. The demographic most likely not to do so were younger respondents: more Generation X and Y respondents (47% and 46% respectively) did not redeem their vouchers than Baby Boomers (27%).

Whether they used these offers or not, nearly two thirds of respondents told us they loved getting emails and newsletters from their group buying website – agreeing that “It’s like browsing the junk mail from the comfort of my inbox.”

Cudo charm customers for the second year in a row

Eighty percent of respondents considered a group buying voucher they purchased to be ‘exceptional value’, and even more (90%) would buy from a group buying website again. With an increasing number of Group Buying Websites popping up, the question becomes, which group buying service is most deserving of these return visits?

Cudo has once again achieved our Most Satisfied Customers Award – Group Buying Websites – winning two years in a row in this category.

With five star ratings in all but one rated criterion, Cudo was the clear victor in this year’s awards. Also rated were Living Social, Scoopon, Spreets, Our Deal and Groupon.

Living Social emerged at the top of the list in two key areas: receiving five stars for the quality of its goods / services on offer, and for value for money. Groupon also achieved a five star rating for value for money.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have visited and purchased from a group buying website in the last three months – in this case, 856 people.Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Award-winner Cudo scored five stars for overall customer satisfaction, edging out the rest of the competition in this category. Living Social, Scoopon, Spreets and Our Deal were all next with four star ratings, and Groupon followed with three.

Value for money

Customers of both Living Social and Scoopon were most satisfied with the value received from their group buying website. Following with four stars were Cudo and Our Deal; then three star recipients Spreets and Groupon.

Quality of goods / services offered

It’s great to have a taste of the high life, which is what many of these online deals offer: high-quality services at one-off, reduced prices. Both Cudo and Living Social received five star ratings for the quality of the goods and services available on their websites. They were followed by Scoopon, Spreets and Our Deal with four stars. Groupon achieved a three star rating for quality of goods.

Ability to use coupons

Cudo customers were most satisfied they had ample opportunity to use their coupons at a convenient time. Next with four stars were Living Social, Scoopon, Spreets and Our Deal; then Groupon with three.

Relevance of goods / services offered

What’s on special today? Package deals on a holiday adventure? A cooking class? Maybe a great pair of shoes? Whatever you’re after, having a relevant selection of offers is important to your online shopping experience. Cudo achieved five stars for the relevance of goods and services available to its customers. Next were four star recipients Living Social, Scoopon and Spreets; then three star achievers Our Deal and Groupon.

Ease of site navigation

Is it an easy process to navigate around the group buying website and find an offer that piques your interest? Most satisfied in this regard were customers of Cudo, earning the brand five stars. Living Social and Scoopon all received four star ratings; Spreets, Our Deal and Groupon achieved three.

Customer service from the coupon provider

Cudo achieved five stars for its group buying website customer service; followed by four star recipients Living Social, Scoopon, Spreets and Our Deal, and then Groupon with three.