Hairdressing Salon Chains – 2013 Ratings

Posted by Canstar Blue February 19th 2013

You are viewing the archived 2013 ratings for hairdressing salon chains. Go to the current salon chain ratings.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.

See Our Ratings Methodology.

The best hairdressers make the best confidantes, according to 1 in 2 men

Most Satisfied Customers: Hairdressing Salon Chains 2013While some might claim hairdressers are the ones who love to talk, it seems many Australians – especially men – are more than happy to feed the conversation themselves. In fact, two in five of the respondents to our recent survey said they felt comfortable confiding in their hairdresser – with men (48%), more likely than women (36%), to do so.

Furthermore, 15% of survey respondents went as far to say their hairdresser knew more about them than their own family.

Loyalty played a big role for customers of hairdressing salon chains as well, with roughly half of our respondents staying loyal to a single hairdresser, and half of those saying they would be worried about having their hair done by somebody else.

For those seeking a bit of hair therapy (or perhaps even a confidante) we’ve rated several leading hairdressing salon chains in terms of customer satisfaction.

Taking out our most satisfied customers award for 2013 was hairdressing salon chain Price Attack – who stole the show with five star ratings in overall satisfaction, value for money and the range of products available for purchase.

Congratulations to Price Attack, and to our other rated brands – Just Cuts, Stefan and TONI&GUY – for their exceptional performance:

  • Just Cuts received a five star rating for value for money, and
  • TONI&GUY achieved the top ratings for advice provided, quality of cut, and customer service.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from hairdressing salon chain customers within the survey group – in this case, 622 people.

To qualify, the customer must have visited a hairdressing salon chain in the last 12 months (i.e. a brand with salons in multiple locations).Brands must receive at least 30 responses to be included. Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Price Attack was first and foremost for overall customer satisfaction – receiving five stars in this category. Just Cuts and Stefan both received four star ratings, and TONI&GUY received three.

Value for money

Both Price Attack and Just Cuts were five star recipients for hairdresser salon value for money. Stefan followed with four stars, and TONI&GUY finished with three.

Advice on style, colour etc.

Even the most fashionable salon-goers need advice from the specialists from time to time if they want to stay on trend. In that regard, TONI&GUY customers were most satisfied with the advice they received on their planned hairstyle or colour. Both Stefan and Price Attack received four star ratings and Just Cuts was awarded three stars.

Quality of haircut, hair colour etc.

Which salons craft the ultimate hairstyles? In our results, TONI&GUY was the go-to brand to beat for the quality of its haircuts. Following the five star-winning brand was Stefan with four stars, then Price Attack and Just Cuts with three.

Service (e.g. reliability of appointment times, customer service)

Customers of TONI&GUY were the most satisfied with the customer service of their hairdressers. Stefan followed with four stars, and Just Cuts and Price Attack finished up with three.

Range of products available to purchase

It’s all good and well to walk away from your hairdressers with ‘catwalk-ready’ hair, but you might need some help to maintain it when you get home. Price Attack led for its range of products available for purchase in-store, achieving the final five star rating. Stefan and TONI&GUY were next with four, and Just Cuts finished with three stars.