Sunscreens – 2013 Ratings

Posted by Canstar Blue May 23rd 2013

You are viewing the archived 2013 award for sunscreens. Go to the current sunscreen ratings.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.


See Our Ratings Methodology.

Younger Australians fail to get skin checked for moles

Most Satisfied Customers - Sunscreens, 2013Skin cancer represents a significant health risk to the average Australian, thanks to our active lifestyle and tropical climate. However, while the results of our recent survey show that many exercise vigilance when it comes to sun safety, others do not.

The results show that overall, close to 40% of respondents have their skin and moles checked every year. In the breakdown, it looks like a significant proportion of Baby Boomer (51%) and male respondents (41%) undergo annual skin checks, while fewer Generation Y (23%) and female respondents (36%) have their moles checked.

When it comes to sun safety, it appears children are taking the lead – roughly two thirds of respondents believed children embraced the message to ‘slip slop slap’ more so than their elders. Seventy percent of our respondents agreed, “Children can teach adults a thing or two about sun safety.”

Perhaps adults don’t give themselves enough credit, however. We found more than a quarter of respondents practised good sun safety by applying sunscreen every day.

Avon wins sunscreen award two years running

This survey also rated customer satisfaction with sunscreen products, including sun protection effectiveness, value for money and ease of dispensing.

Avon secured our 2013 Most Satisfied Customers Award – Sunscreens for the second year in a row; ahead of other brands Hamilton, Cancer Council Australia, ALDI brands, Invisible Zinc, Le Tan, SunSense, Neutrogena, Woolworths brands, Banana Boat, Nivea and Coles brands.

Brands that received five stars across the criteria were:

  • Avon for overall satisfaction, texture and consistency of lotion, packaging, and ease of dispensing,
  • Hamilton for its sunscreen texture and consistency,
  • ALDI brands for value for money and texture and consistency,
  • Invisible Zinc for effectiveness, and
  • Le Tan for its sunscreen’s smell.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used sunscreen in the last six months – in this case, 1,461 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Avon scored five stars for overall customer satisfaction in these results. Next were four star recipients: Hamilton, Cancer Council Australia, ALDI brands, Invisible Zinc, Le Tan, SunSense, Neutrogena, Woolworths brands and Banana Boat; then three star achievers Nivea and Coles brands.

Value for money

It’s a smart idea to be using sunscreen all year round, but you don’t necessarily need to pay more for the privilege. ALDI brands outdid the competition with a five star rating for the value for money of its sunscreen products. Avon, Woolworths and Coles brands followed with four stars each; Hamilton, Cancer Council Australia, Invisible Zinc, Le Tan, SunSense, Neutrogena, Banana Boat and Nivea all finished with three.

Texture and consistency (of lotion)

How does the sunscreen feel when applied: smooth and easy to rub in, or gluggy and greasy? Three brands – Avon, Hamilton and ALDI brands – received five star ratings for the texture and consistency of their sunblock products. Following were four star recipients Cancer Council of Australia, Le Tan, SunSense, Neutrogena, Woolworths brands, Banana Boat and Nivea; then Coles brands and Invisible Zinc received three.

Effectiveness (i.e. sun protection)

Heading out to the beach can be a great way to get some fresh air and sun … but it can quickly be ruined by sunburn. Avoid skin damage with a sunscreen product that offers adequate protection. Invisible Zinc received five stars for customer satisfaction with its effectiveness; Avon, Hamilton, Cancer Council Australia, ALDI brands, Le Tan, SunSense, Neutrogena, Woolworths brands, Banana Boat and Nivea all received four stars while Coles brands was awarded three.

Smell / scent

Customers of Le Tan were most satisfied with the smell of their sunscreen, the brand receiving a five star rating. Next were Avon, Hamilton, Cancer Council Australia, ALDI brands, Le Tan, SunSense, Woolworths brands, Banana Boat and Nivea with four star ratings; then Neutrogena and Coles brands with three.

Packaging

Sunscreen packaging comes in many shapes and sizes, with sprays, roll-ons, creams and tubes all on offer. In this area, Avon excelled – the brand receiving five stars for their sunscreen packaging. They were followed by four star recipients Hamilton, Cancer Council Australia, ALDI brands, Invisible Zinc, Le Tan, SunSense, Neutrogena, Woolworths brands, Banana Boat and Nivea; then by Coles brands with three.

Ease of dispensing

Avon received the final five star rating for the ease with which its sunscreen products could be dispensed. Achieving four stars for this criterion were Hamilton, Cancer Council Australia, ALDI brands, Le Tan, SunSense, Neutrogena, Woolworths brands, Banana Boat, Nivea and Coles brands; followed by Invisible Zinc with three.