Dishwasher Detergents – 2013 Ratings

Posted by Canstar Blue May 2nd 2013

You are viewing the archived 2013 ratings for dishwasher detergents. Go to the current dishwasher detergent ratings.

See Our Ratings Methodology.

2 in 3 value the environment but won’t pay more for their dishwasher detergent

Most Satisfied Customers - Dishwasher Detergents, 2013While the majority of respondents to our survey on dishwasher detergent said they cared about the environment most were not prepared to pay more for environmentally friendly cleaning products.

Two in three said they would not pay extra for a ‘greener clean’.

Three quarters of respondents make sure they get the most out of each wash by rinsing their dishes prior to putting them into the dishwasher. It may be no coincidence then, that nearly the opposite percentage of people – roughly a quarter – said they often needed to put their dishes through a second time because they come out dirty after the first wash.

Fairy the ‘heavyweight champ’ for dishwasher detergent satisfaction

Choosing a better brand of dishwasher detergent for your home can make washing the dishes a little easier and we’ve narrowed down the field with our customer satisfaction ratings.

This year, Fairy was the brand to beat: winning our Most Satisfied Customers Award – Dishwasher Detergent – 2013. Congratulations are in order for Fairy, which achieved five star ratings for both overall satisfaction and effectiveness.

Other top rated brands include:

  • Morning Fresh: five star achiever for scent,
  • ALDI brands: our five star-rated value for money recipient, and
  • Earth Choice: who secured five stars for environmental friendliness.

Also rated were Finish, Coles brands and Woolworths brands.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have bought and used detergent (tablets, gel or powder) for their dishwasher in the last six months – in this case, 1,314 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Fairy stood out for overall customer satisfaction when it comes to dishwasher detergent, leading the category with a five star rating. Morning Fresh, ALDI, Earth Choice, Coles brands and Finish each received four star ratings, and Woolworths brands earned three.

Value for money

ALDI customers were most satisfied with the value for money of their detergent product, which makes it a good choice for those on a budget. Coles brands was next with a four star rating, and all other brands – Fairy, Morning Fresh, Earth Choice, Woolworths brands and Finish – received three.

Effectiveness

Does your current detergent brand tackle grease and grime with ease? If not, take a look at Fairy for five star-rated detergent effectiveness. Following with four stars were Morning Fresh, ALDI, Earth Choice, Coles brands and Finish; then Woolworths brands with three.

Environmental friendliness

Earth Choice achieved a five star rating for dishwasher detergent environmental friendliness for the second time in a row. Morning Fresh, ALDI, Fairy, Coles brands and Finish all followed with four stars each; Woolworths brands finished with three.

Smell

Customers of Morning Fresh detergent were most satisfied with the smell of their cleaned dishes – and so the brand achieved five stars in this area. Following were ALDI, Fairy, Coles brands, Earth Choice and Finish with four stars each, then Woolworths brands with three.