Laundry Powders – 2013 Ratings

Posted by Canstar Blue June 6th 2013

You are viewing the archived 2013 ratings for laundry powder. Go to the current laundry powder ratings.

See Our Ratings Methodology.

Duo score wash-out win in washing powder customer satisfaction

Most Satisfied Customers - Laundry Powder, 2013Deciding which laundry powder to buy doesn’t have to be a hassle. To help you get a better result from your weekly wash, we compared customer satisfaction with various washing powder brands in our latest ratings.

Duo achieved five star ratings in all our survey criteria – including overall customer satisfaction, environmental friendliness, value for money, and the quality of clean of garments post-wash – and received our Most Satisfied Customers Award – Laundry Powder for 2013.

Also rated in this survey were ALDI brands, Omo, Radiant, Biozet Attack, Spree, Fab, Cold Power, Surf and Coles brands.

This survey also compared laundry liquids.

Canstar Blue commissioned Colmar Brunton to survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported in this survey are the results from customers within the survey group who purchased and used laundry powder in the last three months – in this case, 1,315 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands that received three stars still achieved a satisfaction measure of at least six out of 10.

The survey results also revealed that 86% of respondents still rely on their clothes line to dry their laundry. Of those respondents, three quarters did so to save money, two thirds were focused on the environmental benefits, and one third had no alternative.

Other survey respondents (amusingly) stated the use of their clothes line gave them control over the elements. One in five declared that if they wanted it to rain, all they needed to do was put the washing out.

Overall customer satisfaction

Duo achieved five stars for overall customer satisfaction in this category, ahead of four star recipients ALDI brands, Omo, Radiant, Biozet Attack, Spree, Fab, Cold Power and Surf. Coles brands received three stars for overall satisfaction.

Value for money

Customers looking for value from their washing powder purchase should hunt for Duo in the shopping aisles. The award-winning brand received five stars for value for money; ALDI brands, Spree and Coles received four, and Omo, Radiant, Biozet Attack, Fab, Cold Power and Surf received three.

Quality of clean

Customers of Duo were most satisfied with the quality of their cleaned garments after using their washing powder, leaving Duo with another five star rating. ALDI brands, Omo, Radiant, Biozet Attack, Spree, Fab, Cold Power and Surf followed with four stars each; Coles brands received three.

Number of washes

How many loads of washing can you get from your laundry detergent? Duo customers were most satisfied in this regard, earning the brand five stars. ALDI brands, Omo, Radiant, Biozet Attack, Spree and Fab each achieved four stars in this area; followed by Cold Power, Surf and Coles brands with three.

Environmental friendliness

Many shoppers are looking for effective products that are also kind to the environment. Duo received a five star customer satisfaction rating for environmental friendliness, followed by four star recipients ALDI brands and Biozet Attack. Achieving three stars were Omo, Radiant, Spree, Fab, Cold Power, Surf and Coles brands.

Smell

Duo achieved a five star rating for how satisfied customers were with the smell of their clothes after a wash; followed by four star recipients ALDI brands, Omo, Radiant, Biozet Attack, Spree, Fab, Cold Power and Surf. Coles brands received three stars for the smell of clothes post-wash.

Feel of clothes

Freshly laundered clothing can be a simple pleasure. Duo excelled in this regard, achieving five stars for the feel of clothing after a wash. Close behind were four star recipients ALDI brands, Omo, Radiant, Biozet Attack, Spree, Fab, Cold Power and Surf; then three star recipient, Coles brands.