Cars – After sales service award – 2013 Ratings

Posted by Canstar Blue November 15th 2013

You are viewing the archived 2013 ratings for car after sales service. Go to the current after sales service ratings for cars.

One in four drivers place gadgets first and safety second

Car Awards 2013 - After Sales ServiceA quarter of the drivers who responded to our recent survey prioritise technology features (such as Bluetooth, GPS or iPod/iPhone connectivity) over safety features (such as airbags) when looking to purchase a new car.

Drivers from different age groups feel differently about these issues. Generation X and Y drivers state that technology features are a more important purchasing consideration than safety features (34% and 37%), while Baby Boomer motorists tend to be less likely to agree (16%).

Four in five drivers check the safety records or ANCAP ratings of different car models before purchasing their new vehicle. According to a report commissioned by ANCAP, most new cars released in Australia are usually given a four or five star safety rating in their tests, but state that drivers should ‘accept nothing less’ than a five star rating.

How safe is your car? Compare safety ratings on the ANCAP website for your vehicle’s make and model.

Somewhat alarmingly, about a quarter of respondents saved money by letting their car go past the ‘service-by’ date in the last twelve months. Generation Y respondents are also more likely to let their car go past the ‘service-by’ date (43%) to save cash.

New car customers spoilt for choice for good after sales service

It’s important to find a vehicle that’s outfitted with the best safety features, exhibits top-tier performance, and provides excellent value for money. In particular, motorists should consider the ongoing maintenance of their purchase, and look for brand that provides excellent customer service post-sale.

Happily, three different auto manufacturers were up to task in our survey results. Kia, Mitsubishi and Toyota all achieved the Most Satisfied Customers Award – Car After Sales Service in 2013. Also rated in our survey were four star recipients Subaru, Mazda, Volkswagen, Honda, Hyundai, Holden and Ford; and three star achievers Suzuki and Nissan.

Canstar Blue commissioned Colmar Brunton to survey 7,500 Australian consumers over a number of months to measure their satisfaction across a range of motoring products and services. The outcomes reported are the results from customers within the survey group – in this case, 2,026 people – who had bought a new car from a dealership in the last 3 years and rated after sales service.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.