Car Tyres – 2013 Ratings
Posted by Canstar Blue February 14th 2013
You are viewing the archived 2013 award for car tyres. Go to the current car tyre ratings.
Treading on thin ice: New shoes higher up Gen Y’s shopping list than new tyres
It seems the younger we are, the more likely we are to favour style over safety.
In our recent survey of car tyre customers, we found more than a third of Generation Y respondents would spend more money on a great pair of shoes than a great set of car tyres. Twenty three percent of Generation X drivers agreed, but that figure dwindled to just seven percent when we looked at Baby Boomers.
Part of this decision could be cost-driven, however. One in five respondents knew they needed new car tyres, but couldn’t afford to change them – this number climbed to 27% in Victoria.
Despite being an added burden on finances, two in five respondents supported a levy to assist in the environmentally-friendly disposal of car tyres. The same percentage of respondents was also willing to pay more money for an environmentally friendly car tyre.
This survey also looked at customer satisfaction with car tyre brands. Michelin proved to be the tyre of choice for many respondents, the brand receiving our most satisfied customers award for the second year in a row in this category. Michelin achieved five star ratings for overall customer satisfaction, the life of their tyre products, handling, noise, and the service/advice customers received.
Bob Jane T-Marts, Pirelli, Dunlop, Yokohama, Goodyear, Bridgestone and Kumho were also rated. Bob Jane achieved five star ratings for value for money, warranty and service/advice. Pirelli and Dunlop also snatched a five star rating for their tyre noise.
Our survey also picked up how Australians rank their driving ability.
A majority of customers (95%) thought they were good drivers, however fewer (80%) considered themselves good parkers – able to parallel and reverse park with ease. Younger respondents had the lowest opinion of their abilities in car parks – only 63% considered themselves good parkers.
Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from car tyre customers within the survey group – in this case, 874 people. To qualify, the customer must have bought car tyres in the last 18 months (and not re-treads).
Brands must receive at least 30 responses to be included. Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.
Overall customer satisfaction
Topping this year’s car tyres category was Michelin with five stars for overall customer satisfaction; followed by Bob Jane T-Marts, Pirelli, Dunlop and Goodyear with four stars. Kumho, Yokohama and Bridgestone all received three star ratings for overall satisfaction.
Value for money
Bob Jane T-Marts was number one for value for money, earning the brand five stars in this area. Michelin, Dunlop, Goodyear and Kumho were next with four, while Pirelli, Yokohama and Bridgestone received three.
“There’s a lot riding on a new set of tyres” – or so they say – so a guarantee of quality can be quite reassuring. Bob Jane T-Marts received another five star rating for the warranties of their car tyres. Next were Michelin, Pirelli, Dunlop and Goodyear with four stars; then Kumho, Yokohama and Bridgestone with three.
Life of tyre
Michelin achieved five stars for the life of its car tyres; outrunning four star recipients Bob Jane T-Marts, Dunlop, Goodyear, Kumho and Bridgestone. Next were Pirelli and Yokohama with three star ratings each.
Michelin customers were most satisfied with the handling of their car tyres – the brand receiving five stars in this area. All other rated brands – Bob Jane T-Marts, Pirelli, Dunlop, Kumho, Goodyear, Yokohama and Bridgestone – received four star ratings.
Giving customers plenty of choices for a quiet ride were Pirelli, Dunlop and Michelin – receiving five star ratings for the noise produced by their car tyres. Bob Jane T-Marts and Goodyear were awarded four star ratings in this area and were followed by three star recipients Kumho, Yokohama and Bridgestone.
Michelin and Bob Jane T-Marts stood out for the service and advice provided to their customers with both brands achieving five stars for this last criterion. Pirelli, Dunlop, Goodyear and Yokohama each received four stars for service/advice with Kumho and Bridgestone closing the gap with three.