Cars – Most Satisfied Customers – 2013 Ratings

Posted by Canstar Blue November 15th 2013

You are viewing the archived 2013 ratings for cars. Go to the current overall satisfaction ratings for cars.

See Our Ratings Methodology.

Mitsubishi receives top honour for new car customer satisfaction in 2013

Car Awards 2013 - Overall SatisfactionIn this year’s Motoring Awards, the car brand that drivers were most satisfied with overall was Mitsubishi – securing the major award win ahead of some of the biggest names in the automotive industry.

Mitsubishi have released vehicles for many different types of drivers, such as the sporty Lancer Ralliart, the sleek i-Miev, or the sturdy Triton Ute.

Congratulations to Mitsubishi for achieving our Most Satisfied Customers Award – Cars, 2013. This brand also received accolades for after sales service and reliability.

This survey took into account the customer satisfaction levels of more than 2,000 Australian motorists, comparing brands for their value for money, reliability, performance and more.

Many other car brands were also rated. Subaru, BMW, Mazda, Toyota, Kia, Volkswagen, Honda and Hyundai all received four star ratings for overall customer satisfaction, and were followed by three star recipients Holden, Suzuki, Ford and Nissan.

Drivers cut down on costs to combat rising fuel prices

With two in five respondents to our recent survey being ‘strongly impacted’ by rising fuel prices, Australian drivers are going to great lengths to cut down on costs:

  • Significant cuts came from entertainment and recreation budgets in a large percentage of households (38%).
  • One in five respondents saved money by reducing the amount they spend on food and groceries.
  • One in ten went to an even greater extreme by cutting down on medical and dental costs.

Choice of fuel also impacted on costs. We found that 20% of motorists used a cheaper, lower quality fuel (e.g. unleaded 91, ethanol E10 etc.) and 12% used a more expensive, but more efficient fuel (e.g. premium unleaded 98).

On average, drivers spend $46.63 each week on petrol, with costs being predominantly greater in the ACT, New South Wales and Victoria. Western Australia drivers spend the least on fuel: $37.43.

The biggest savings obviously come from not driving at all, which may be why 37% of respondents have either slightly, or significantly, decreased their car usage in the last twelve months.

Canstar Blue commissioned Colmar Brunton to survey 7,500 Australian consumers over a number of months to measure their satisfaction across a range of motoring products and services. The outcomes reported are the results from customers within the survey group – in this case, 2,026 people – who had bought a new car from a dealership in the last three years.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.