Vacuum Cleaners – 2014 Ratings

Posted by Canstar Blue July 31st 2014

You are viewing the archived 2014 ratings for vacuum cleaners. Go to the current vacuum cleaner ratings.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.

See Our Ratings Methodology.

Shark vacuum cleaners awarded most satisfied customers in 2014 ratings

Vacuum Cleaner Reviews: Shark receives 2014 awardBuying a vacuum cleaning may seem like a simple enough purchase to make, but when you think about it, it’s actually a significant long-term outlay. Some vacuum cleaners enjoy use around homes for years and years.

Apparently, only a quarter of the respondents to these results buy a cheap model vacuum, and just replace them when they stop working. It’s possible the remainder of these respondents don’t mind spending a bit more on their appliance.

Additionally, more than two in five respondents own more than one vacuum, which means there are possibly twice as many decisions to be made when shopping around.

With this in mind, we’ve endeavoured to find out which brands could be best for your home.

Australians shoppers reviewed their experience with the vacuum cleaner they purchased, and then assigned their brand ratings on a sliding scale. This year, Shark has come out as the biggest fish in the proverbial ocean, achieving our Most Satisfied Customers Award – Vacuum Cleaners, 2014.

This is an impressive win, especially given the wealth of healthy competition Shark faced from Dyson, Miele, Hoover, VAX, Electrolux, and Volta. Unlike the other brands, however, Shark was the only nominee to secure top ratings in every single area.

Let’s take a closer look at each brand.


Shark vacuum cleaners endeavour to offer a wide range of products at an affordable price, according to its website. You may have seen some of these products, such as the Steam & Spray mop or the upright, bagless Rotator model. Each of them sport the latest technologies that consumers have come to expect from their vacuum cleaners.

In these results, Shark achieved five stars in all our criteria: overall satisfaction, value for money, ease of use, noise, effectiveness of clean, and size.


Dyson vacuum cleaners are well respected in the domestic appliances space. This is the company that helped re-pioneer the industry with its cyclonic action technology, and for many years have had consumers flock to its products.

Dyson achieved four star ratings for overall customer satisfaction, ease of use, noise, cleaning effectiveness, and size. They also received three stars for value for money.


Hoover is particularly well-established in the United States, with this company having helped popularise domestic vacuum cleaner technology at the turn of the 20th century. In Australia, Hoover vacuum cleaners offer a wide range of products to suit the needs of many. They have models designed to effectively remove pet hair, tackle stains, and more.

One area in particular that customers seemed to be impressed with Hoover was its noise; the brand received five stars in this regard. Hoover also achieved four stars for overall satisfaction, value for money, ease of use, cleaning effectiveness, and appliance size.


Miele often feature as a standout brand in our Canstar Blue appliance ratings. In fact, they have collected Canstar Blue awards for both dishwashers and front loader washing machines this year alone. Its vacuum cleaner range certainly impresses as well. Miele has coupled its products with adaptable, automatic settings (i.e. energy saving modes, suction control), compact design, and a “noise-optimised” motor for quietness.

This last point is particularly relevant, given this brand received five stars for noise in these results. Miele also secured four stars for overall satisfaction, value for money, ease of use, effectiveness of clean, and size.


Electrolux’s vacuum cleaner range is certainly vast, supporting rechargeable models without cords, conventional canister models, and more. They have even developed a ‘Green Range’ of cleaners that use power more efficiently than a standard 2,000W model (making them kinder to your power bill as well), and are built from at least 55% recycled plastic.

Electrolux received four stars for ease of use, and the amount of noise its products emitted during operation. They also achieved three stars for overall satisfaction, value for money, vacuum cleaning effectiveness, and size.


VAX make an effort to advertise the HEPA filters in its vacuum cleaners: ‘high efficiency particle arrestors’ to capture dust and allergens when in operation. It is technology like this that helps make the environment of the average home a little bit nicer for those with allergies, not to mention anyone else. This brand is also (lesser) known for its vivid orange coloured products!

VAX received four stars for value for money and noise; and three stars for overall satisfaction, ease of use, cleaning effectiveness, and size.


Volta has been making vacuum cleaners for nearly 100 years, and currently partner with the Electrolux group – one of the biggest appliance players in the world. It is certainly a tried and tested brand on Australian shores.

They received three stars in all our ratings criteria: overall satisfaction, value for money, ease of use, noise, effectiveness of clean, and cleaner size.

Frequently Asked Questions

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from shoppers within the survey group who have purchased a vacuum cleaner in the last three years – in this case, 1,212 shoppers.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey.