Broadband Providers for Businesses – 2014 Ratings

Posted by Canstar Blue July 10th 2014

You are viewing the archived 2014 ratings for broadband providers for small businesses. Go to the current broadband ratings (for small business).

See Our Ratings Methodology.

iiNet snatch small business broadband award for 2014

Small Business Broadband Award Winner - 2014We asked small business owners and decision makers what they really thought about their internet service provider (ISP), and it turns out that customers of iiNet are most satisfied with their service.

Not only did this ISP receive this year’s Most Satisfied Customers, Broadband Providers for Small Businesses, they also secured top ratings in all criteria. That includes value for money, the speed of its connection, the reliability of its service, and more.

iiNet have a number of feathers in its cap (so to speak) for 2014, having already been awarded Most Satisfied Customers for standard Broadband Providers back in April.

Both Optus and Telstra were also rated in this survey.

If you’re setting up broadband for a small business, we recommend you check out this guide from SmartCompany.

Overall customer satisfaction

Many modern business rely on the World Wide Web for their day to day operations, so which one represents the best value to consumers overall? iiNet achieved five stars for overall customer satisfaction in this category, and was followed by Optus with four and Telstra with three.

Value for money

Great value broadband can mean a generous amount of data allowance for what you pay, a better connection speed, or any other number of things. Customers of iiNet were most satisfied in this regard, the brand receiving five stars in this area. Optus followed with four stars, as did Telstra with three.

Technical support (i.e. after sales support)

Setting up your broadband at home can be a bit of a pain, so imagine rigging up an entire business! Plenty of things can go wrong, but most ISP’s do a fantastic job helping you over the phone, via email, or through other instructions. iiNet secured five stars for the technical support it provided to customers, while both Optus and Telstra came next with three stars apiece.

Speed of connection

A faster internet connection can mean your business runs just a little bit more smoothly. Indeed, more than half of our respondents tell us the National Broadband Network – which will reportedly improve  download and upload speeds across the country – will directly benefit the running of their business.

iiNet achieved five stars for the speed of its internet connection, just ahead of four star recipients Optus and Telstra. All three providers support NBN broadband plans, provided the customer’s business is located in an area where the necessary infrastructure is in place. Click on any of the above links to see if you qualify.

Reliability of service

iiNet customers were also most satisfied with the reliability of their broadband provider’s service. Next with four stars for service stability were Telstra and Optus.


Having access to detailed, simple billing for your broadband service can make for an easier time when you balance your budget each month. iiNet received five stars for billing; Optus followed with four, and Telstra secured three.

Download quota value for money

Given the rapid expansion of businesses online, a generous data download allowance from ISPs will no doubt be appreciated by small businesses across the country. iiNet customers were most satisfied with their download quota value, leaving this award-winning brand with a final five star rating in this category. Optus received four stars, and Telstra received three.

How we rated broadband providers for small businesses

Canstar Blue commissioned Colmar Brunton to survey 855 small business owners and decision makers (i.e. the main decision maker for a small business) across a range of categories to measure and track customer satisfaction with products and services related to their business. The outcomes reported are the results from customers within the survey group who currently have an account for the business with an Internet Service Provider, to which this business pays the bills for – in this case, 589 small business owners/employees.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey.