Australia’s favourite brands of 2015
Posted by Simon Downes December 10th 2015
Canstar Blue is pleased to announce the 10 highest rated brands of 2015.
The top 10, based on research undertaken during the calendar year, includes a broad range of brands spanning retail, telecommunications, appliances and FMCG.
All 10 earned five-star ratings for overall customer satisfaction in their respective categories in 2015.
“We produced customer satisfaction ratings in almost 100 different categories this year, from pizza stores and diet shakes to refrigerators and electricity providers. But these 10 brands stand out from the rest,” said Head of Canstar Blue, Megan Doyle.
“The big challenge facing retailers, service providers and manufacturers is striking a winning balance between product quality and price. The importance of good customer service also shouldn’t be underestimated.
“Many of these brands compete in hugely competitive markets, particularly those in the FMCG space that are facing huge pressure in the supermarket price war. But consumers are only interested in getting the best bang for their buck – and these 10 brands are the highest rated of the year.”
The Canstar Blue ratings are based on surveys of Australian consumers, with 27,000 adults taking part in 2015. The highest rated brands of the year were, in alphabetical order, as follows:
|ALDI Anco||Fabric softeners|
|ALDImobile||Mobile prepaid service providers|
|Blast Ultra Plus||Dishwashing liquids|
|Blooms the Chemist||Pharmacies|
|Dick Smith||Jam / fruit spreads|
|Miele||Front load washing machines|
|Teachers Mutual Bank||Challenger banks|
|Westnet||Broadband service providers|
Includes research published between January 1 and December 8 2015.
“There is a good mix of premium and low-cost brands,” said Mrs Doyle. “Yes, consumers are price-conscious and don’t want to pay more than they have to for certain everyday products, but they also appreciate quality and don’t mind paying more for certain items they love.
“At a time when retailers are competing to offer the lowest prices, these results show that getting the best value for money doesn’t always mean buying what’s cheapest.
“Miele and Bose are examples of consumers seeing the long-term benefit of buying premium household or personal appliances that will provide great value over a number of years.
“The likes of Dick Smith jam and Obela dip are also some of the more expensive products in their categories, but consumers are happy to pay for that extra quality.
“In the case of Blooms, Teachers Mutual and Westnet, we also see the importance and value of quality customer service coming to the fore.
“We congratulate these 10 brands for their achievements in 2015.”
A private label brand of fabric softener from ALDI, Anco beat its supermarket rivals and six others to top the table for this category in September 2015. It earned five-star ratings across the board, for packaging, size, softness of clothes, value for money and overall satisfaction.
ALDImobile is a mobile network virtual operator (MVNO) owned by the supermarket chain. Its coverage is provided by the Telstra network, but in June 2015 it beat that telco giant and four others to top our ratings for prepaid service providers. It secured a clean sweep of five-star ratings, for accessibility, customer service, network coverage, billing, value for money and overall satisfaction.
Blast Ultra Plus
A dishwashing liquid brand from Natures Organics, Blast Ultra Plus was the highest rated in this category in January 2015. It scored five-star reviews for smell, effectiveness and overall satisfaction.
In July 2015, Blooms the Chemist beat no less than 10 other pharmacies to top the table in this hugely competitive category. It achieved five-star ratings for pharmacist availability, advice provided, customer service, range of products and overall satisfaction.
Bose was the highest rated brand of headphones in October 2015. Beating five other household names, it earned five-star reviews for comfort, sound quality, audio enhancements, weight, design and overall satisfaction.
Not to be confused with the electronics retailer, Dick Smith Foods-branded jam took the price in September’s ratings. It scored five-star ratings for packaging appeal, taste and overall satisfaction.
A premium brand in household appliances, Miele achieved the coveted award for front loader washing machines in March 2015. Beating six other leading manufacturers, it recorded five-star ratings for quietness, ease of use, warranty & service, design, reliability, performance, value for money and overall satisfaction.
Obela was the highest rated brand of food dips in October 2015. It beat 10 other brands with five-star reviews for consistency, variety & range, taste and overall satisfaction.
In April 2015, the award for challenger banks went to Teachers Mutual. It topped a table of 13 competitors with five-star results for call centre service, internet banking, problem handling, product range and overall satisfaction.
Westnet was the pick of the bunch in our broadband ratings from March 2015. It led a field of eight service providers with five-star ratings in every area, technical support, service reliability, connection speed, billing, value for money and overall satisfaction.