2015 Baby Wipes Review
Posted by Canstar Blue September 26th 2016
You are viewing the archived 2015 ratings for baby wipes. Go to the current baby wipe ratings.
Keep your baby clean and comfortable with a five star rated baby wipe brand – simply compare with our customer satisfaction ratings.
* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in May 2015, published in July 2015.
See our Ratings Methodology.
An indispensable necessity when you have a new baby in the family, baby wipes let you clean up whatever mess comes your way. There are a large number of brands which sell baby wipes, giving you a broad range of products to choose from. Whether you’re looking for large quantities or small, for big brands or good value alternatives, there’s a product out there for you.
To help you sift through the myriad brands lining the shelves of your local supermarket, we’ve rated baby brands based on the satisfaction of Australian customers. Having compared them across criteria like value for money, effectiveness and several more, we’ve found three brands which topped our scores. ALDI Mamia, Curash and Dymples all achieved our maximum five star rating for overall satisfaction, giving each one the distinction of receiving our Most Satisfied Customers award for 2015.
The three victors emerged from a consistently strong field – five other brands achieved four star ratings, namely Coles’ Little Explorer and Comfy Bots brands, Johnson’s, Huggies and Woolworths Select – Woolworth’s other brand, Homebrand, achieved three stars. If you’re looking for the best value wipes or the most ergonomic packaging, here’s the full breakdown of how the scoring went.
Value for money
Baby wipes are cheap, disposable and widely available, so value is one of the largest considerations when you’re buying them off the shelf. Two of the top brands, ALDI and Dymples, also achieved five stars for value, and they were followed by both Coles’ and Woolworths’ brands all achieving four stars.
Range of available pack sizes
Small handy packs of baby wipes are great for carrying around with you on a day out, and big, industrial-sized boxes of them are perfect for when the going gets tough at home. The brand that offers both, and every size in between, is going to be popular among customers, and so it proved for five-star achiever Huggies.
If you’re one of the 37% of Aussies who prefer scented baby wipes, you’ll definitely be after the brand which is the most fragrant of all. Australia’s baby wipe brands have answered your call – an impressive four different brands scored the maximum of five stars for satisfaction – Johnson’s, Curash, ALDI Mamia and Dymples. A further four brands, namely Huggies, Woolworths Select and both Coles brands, achieved four stars, with Woolworths Homebrand rounding out the field with three.
Moisture & effectiveness
Baby wipes have to do their job properly or be discarded, and it was Curash which provided five-star satisfaction for parents in terms of how effective their wipes were. With ALDI, Dymples, Huggies, Johnson’s and Coles Comfy Bots all securing four-star ratings, there are a number of strong contenders for your dollar in this department.
Strength and thickness
Wipes have to be built tough to handle everything your baby needs, and there were several brands which scored highly in the strength and integrity stakes. Curash, ALDI Mamia, Coles Little Explorer and Huggies were all recipients of five stars, implying plenty of choice if you’re after the toughest products out there. As for the other brands, all achieved four stars with the exception of Woolworths Homebrand on three.
Ease of opening and dispensing
The last thing you want as a hassled parent is to be fiddling with a badly-designed dispenser while your baby is making a mess, so a well-designed package is a useful thing. Aussie customers were most satisfied with the way Dymples designed their wipes, earning them a five star rating for ease of dispensing. The four-star achievers were ALDI, Curash, Johnson’s, Huggies and Coles Little Explorer, with the remaining brands scoring three stars.
How we rated baby wipes
Canstar Blue commissions Colmar Brunton to survey 1,300 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased or used disposable nappies within the past 6 months – in this case, 1,131 Australians.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.