2015 Block Cheese Awards
Great Ocean Road leads to Aussie cheese satisfaction
Cheese improves every meal – FACT. It doesn’t matter whether its Cheddar, feta, Edam, blue or brie, cheese tends to compliment any dish. Or if it doesn’t, you can just eat some afterwards!
For many families, a large block of cheese is an integral part of the fridge furniture. Imagine the shock and disappointment of cooking pasta, lasagna or spaghetti bolognese only to discover a shortage of cheese to top it off! Any cheese is better than no cheese, but which brand do Aussie consumers love most? We asked more than 2,000 consumers and we’re happy to report that Great Ocean Road topped the table for overall cheesy satisfaction.
Sold exclusively at Coles supermarkets, Great Ocean Road cheese is a product of Warrnambool Cheese & Butter, the oldest dairy processor left in Australia, and its block cheese is available in six varieties – Vintage, Vintage Cheddar waxed, Extra Tasty, Tasty, Light and Colby Cheddar. Its eye-catching packaging presents the look of a premium brand, but Great Ocean Road tends to cost less than a lot of cheeses on the shelves.
The perfect combination for any food product is quality taste at a reasonable price and Warrnambool appears to have struck a winning formula.
Cheese on the cheap?
Australia produces more than 315,000 tonnes of cheese ever year, according to statistics from Dairy Australia, with cheddar making up 44% of it. Cheddar is clearly a firm favourite for Aussies and is usually one of the cheapest to buy.
But our survey results show that price is not always a big factor, with just 32% of adults choosing the cheapest cheese available. On average, Aussies are spending just shy of $19 per month on block cheese, we found. And we also enjoy shopping around and trying new flavours, with just 31% always buying the same brand of cheese. At the end of the day it’s all about the taste – as our drivers of customer satisfaction for cheese show:
- Taste: 54%
- Value for money: 27%
- Variety / range of cheeses: 11%
- Packaging appeal: 8%
Frequently asked questions
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and eaten block cheese within the last month – in this case, 2,129 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Great Ocean Road
Warrnambool Cheese & Butter, makers of Great Ocean Road, promises Australian products direct from a unique part of the country. The company was born out of the Victorian town of Warrnambool in 1888 and is Australia’s oldest surviving dairy company. Warrnambool also owns the Coon and Cracker Barrel cheese brands.
Discount supermarket chain ALDI boasts a wide variety of private label cheeses, including its Westacre and Emporium Selection brands.
The Bega Valley in New South Wales has been producing cheese for more than 100 years and together with its second factory in Victoria, the company claims to sell in excess of one million packs of cheese across its brands every day. Bega cheese is sold exclusively at Coles.
Cracker Barrel produces an impressive array of premium cheese products which, as the name suggests, pair well with crackers, fruits, preserves, chocolates and even seafood. The brand says its cheese is deliciously different and boasts a unique aging process for bold sharpness.
They claim to be cheese connoisseurs over at Devondale and the company says its farmers use fresh milk to create a range of delicious cheeses “sure to please the whole family”. Its products include the Smooth Tasty All-Rounder, Light ‘n Tasty and Special Vintage Matured One.
Available at Woolworths and IGA, Mainland says all its cheeses have a secret ingredient – time. Combined with “the purest of ingredients from New Zealand”, time is what gives its chesses a distinctive flavor, the company says.
Supermarket giant Coles not only stocks a wide range of different cheeses, but it also boasts its own private label products, including Tasty cheese blocks.
A well-known name in Aussie households, Coon cheese says its special recipe combines fresh Australian milk with experience, passion and know-how – and has since 1931. Its Tasty cheese remains its most popular and is available in a range of block sizes.
Kraft produces a range of block and hard chesses, including its new “fiery” natural cheese. The brand also boasts a variety of cream, cottage and ricotta chesses.
Woolworths’ Select cheeses are as natural as the Aussie cows that help make them, it says. Its block and slice range includes Tasty, Extra Tasty, Light Tasty and Colby.