Posted by Canstar Blue September 21st 2016
If you think your carrots and celery sticks deserve a new delicious dip to be dunked into, compare brands with our customer satisfaction ratings.
* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in September 2015, published in October 2015.
Obela steals the show with our customer satisfaction award for dips
Dips can be the perfect party food, light afternoon snack, or an appetiser to a more substantial meal. The appealing draw of hommus and other vegetable-based dips is so inviting that two out of three Australians have eaten packaged dips from a supermarket in the last month.
But with supermarket fridges overflowing with tasty options, how do you know which one to choose? Well, Canstar Blue annually canvases the opinion of dip enthusiasts across the country and in 2015 we’re able to report that Obela has topped our customer satisfaction table with an appealing set of results.
If you haven’t already tried Obela’s range of hommus dips, there’s a good chance you might soon, with 82% of our survey respondents claiming they like to try new flavours in their bid to find the perfect creamy and healthy snack. Just 23% always buy the same brand, so Aussies are certainly open-minded and happy to try new things. And just 30% tend to opt for the cheapest dips available, so we don’t mind paying for the premium products either.
So what do we like to go dipping with? Interestingly, we found Aussies are more likely to eat dip with unhealthy food choices like potato chips than they are vegetables such as carrot and celery sticks. Generally though, people seem to like both options. And no matter what you’re dunking, some dips can be so darn moreish that they can be hard to stop eating once you get the taste for them – 45% of adults admitted to us they could easily scoff down a whole pot in one sitting.
Dips are generally quite healthy (hommus is usually just made up of crushed chickpeas and various other vegetables and herbs) but like anything, it’s always worth checking the fat, salt and sugar content of everything you eat, particularly if you have specific dietary requirements. All foods are fine in moderation, but it’s wise to check the product labeling for guidance.
Frequently asked questions
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have eaten dip from a supermarket in the last month – in this case, 1,677 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Born out of America’s love of Mediterranean-style hommus, Obela Global was formed in 2011 and began producing hommus in Mexico and Australia. The company says its mission is to offer nutritious, healthy hommus to the world as it aims to expand into more countries in future. Its Australian base is in Adelaide from where eight varieties of its hommus are produced, including Smooth Classic, Zesty Jalapeno and Savoury Garlic.
ALDI Deli Originals
Discount supermarket chain ALDI is well-known for several of its product lines, including its Deli Originals range of dips. The range includes Mediterranean-style Olive, Eggplant, Spicy Pumpkin, Sweet Potato & Cashew and Tzatziki.
Black Swan says it originated from the love of food and use of family recipes to produce dips which were first sold at the South Melbourne market. One flavour dominated sales back then – Tarama (made from fish roe) – but these days the likes of Guacamole, Hommus and Tzatziki are all very popular. In fact Black Swan now produces more than 20 different flavours of dips, plus a range of yoghurts.
Born out of Adelaide in 1984, Copperpot says it creates dips that have real character, with each flavour having “that little something extra”. Fun and quirky is certainly the order of the day for Copperpot, which boasts an extensive range of dips including Classic, Chunky, Gourmet, Double Dips, Layered Dips and Mini Dips.
Kraft is well-known for a range of different cheese, dairy, baking, packaged meal products and snacks, including dips. Its range of dips includes French Onion, Gherkin, Onion & Bacon, Prawn & Crab and Smoked Salmon.
A Menora Foods brand, Wattle Valley produces a range of bakery products like waffles, wraps and dipping breads. It also boasts a range of gourmet dips for those breads, including Clotted Cream, Crème Fraiche, Mascarpone, French Onion, Garlic & Chines and Sweet Chili.
Victoria-based Chris’ makes a range of different snacks, yoghurts, desserts and dips based on the company’s Greek heritage. Its range of dips includes the likes of Spring Onion, Three Olive, Spicy Capsicum, Egyptian Beetroot, Cheese & Chive and Caviar Taramosalata.
There aren’t many products that Coles doesn’t produce its own private label range of and dips is no exception. Coles’ basic dips include Hommus, Tzatziki, Avocado and French Onion.
Coles Simply Less
Coles also sells a range of Simply Less-branded snacks, including crispbreads and corncakes, potato chips, snack bars and dips. Those dips include Light Hommus, Light Tzatziki and Spicy Roast Pumpkin & Harissa Hommus.
Red Rock Deli
Based in Victoria, Red Rock Deli says its range of potato chips and dips are “made like no other”. The brand makes a wide selection of chips and special edition flavours, but it’s also well-known for its imaginative range of dips, which include Capsicum & Basil, Beetroot & Fetta and Chunky Pesto Mozzarella & Cashew flavour.
Yumi’s is well-known for its seafood products, which includes several fish dips such as Smoked Trout Mousse and Gourmet Tuna Pate. Yumi’s Blue Range Dips include Tuna with Cracked Black Pepper, Tuna with Caramelised Onion and Tuna with Tomato & Basil. Other classic dips include Moroccan Pumpkin, Green Olive, Creamed Beetroot and Avocado.