2015 Frozen Vegetables
ALDI frozen veggies packed full of customer satisfaction
When it comes to food, nothing beats frozen vegetables for tasty convenience. The bags of peas, carrot, corn and other delicious vegetables are a perfect addition to most homemade meals. Not only that, they’re also an efficient way of increasing your daily intake of healthy veggies – which is handy because research shows that a mere 2% of Australians aged over 14 eat the recommended amount of fruits and vegetables.
You might think there isn’t much difference between the brands of frozen vegetables stocked in supermarket freezers, but our customer satisfaction results suggest consumers give some substantial thought to their purchases, with a fairly significant 36% of survey respondents saying they always buy the same brand.
So, which do Australians rate highest? For the second year in succession, ALDI’s own brand products have topped the ratings, meeting the perfect balance between taste and value for money.
Why buy frozen vegetables?
It’s easy to appreciate the convenience of frozen vegetables when you want to add some extra taste and colour to your homemade meals. But that’s not the only reason Aussies decide to buy frozen veggies. Our survey of Australian adults who have bought and eaten frozen vegetables in the last three months found:
- 80% prefer the convenience of frozen vegetables to buying fresh veg
- 53% prefer buying frozen vegetables because they often waste fresh veg
- 29% prefer the taste of frozen vegetables to fresh veg
While many packs of frozen veg tend to come as a mixture of different veggies, three out of five people (60%) told us they actually prefer to buy single-veg packets of only peas, corn, carrots or anything else. And 41% add frozen veggies to every meal they make at home.
Are frozen vegetables healthier than fresh veggies?
We know that convenience is a major draw to frozen veggies for adults with busy lifestyles – or those who simply don’t enjoy getting busy with a kitchen knife – but are they as good for us as fresh vegetables?
According to Melanie McGrice, a spokesperson for the Dietitians Association of Australia, it really just depends on how fresh those fresh veggies actually are. “Picking veggies from your own veggie garden out the back has to be the optimal situation,” she told the ABC. “But in Australia, veggies often have to travel a very long distance to get to us. This can take several days. We know that the longer it takes to get fresh food to us from a farm, the more the nutrients in the food slowly decrease.”
While some veggies take a long time to reach our shops, the nutrients in frozen vegies are sealed into them during the freezing process. “I’m not saying fresh fruit and veg is not a good choice. We are very privileged to have the variety of fruits and vegies that we grow in Australia. But frozen vegetables are certainly a valid option,” added Ms McGrice.
Frequently asked questions
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and eaten frozen vegetables in the last three months – in this case, 2,571 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
ALDI Market Fare
Market Fare is discount supermarket chain ALDI’s private label brand for frozen vegetables. As well as bags of mixed vegetables, its products include single-veg options, as well as stir fry and winter vegetable.
As one of the biggest food brands on the planet, Birds Eye serves up all the vegetable options you would expect, including oven roast vegetables, spinach and kale.
As it does with most products, supermarket giant Coles has its own private label brand of frozen vegetables.
Coles Smart Buy
Coles has two levels of private label brands – the second of which is its cheaper alternative, Smart Buy.
As a household name in most countries, Heinz is probably best known for its large range of canned foods like baked beans and soup. But it also has a large range of frozen vegetables, including steamed options.
Queensland-based Logan Farm’s frozen vegetable products promise quality, convenience, flavor and nutrition.
Perhaps best known of its frozen chips, McCain boasts an extensive range of frozen vegetable options, including broccoli, cauliflower and garden greens.
Supermarket giant Woolworths stocks its own private label brand of frozen vegetable products, in addition to stocking products from all the major brands.
Similarly to Coles, Woolworths has two tiers of private label own brands – the second of which is its cheaper Homebrand range.