Small Business Accounting Software
Is your business in need of expert assistance? Compare brands with our customer satisfaction ratings for small business purposes.
* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in July 2015, published in October 2015.
Xero rated No.1 for small business customer satisfaction
Efficiency and accuracy are two hugely important words in the small business vocabulary. The only thing more important than keeping your company’s books in order is having someone you can trust to do it. For savvy small business owners, that means employing the reliable services of accounting software to carefully manage your financial processes and records.
According to our survey of almost 500 small business owners, their accounting software is as much a necessity as it is a luxury. While 46% told us they enjoy the paperwork that comes with running their business, 38% were prone to financial errors before they acquired it and 80% go so far as to say their accounting software is of critical importance to their business.
So which accounting software is rated highest by small business owners? We asked our survey respondents to rate their purchase across a range of criteria and we’re able to report that Xero received top marks in our ratings. We found that those who purchased software from the New Zealand based company are the most content with regards to service, support, warranty, features, value for money and overall satisfaction.
What drives customer satisfaction?
As you might expect from small business owners, the bottom line is of the utmost importance when it comes to determining how happy they are with the accounting software they bought. Value for money was clearly the biggest driver of overall satisfaction identified from our results.
- Value for money 51%
- After sale service / warranty 21%
- Software features 11%
- Customer support 10%
- Point of sale service 7%
While cost is obviously a key factor, small business owners also appreciate good after sale service and support. This will be particularly important to the 15% who bought accounting software that wasn’t compatible with their computer and the 20% who have blamed their software for a mistake they made!
What does accounting software do?
An extremely helpful tool for small business owners who might otherwise find themselves drowning in paperwork, accounting software provides a convenient and efficient solution to help them manage different business matters. What makes modern accounting software particularly helpful is that it can be used on multiple devices – meaning you can log-in to view vital information while on your tablet or phone as easily as you can via your computer. From payroll to bills, invoices and tax compliance, accounting software is a one-stop online shop for business owners – and it’s relatively cheap.
Frequently Asked Questions
Xero says its “beautiful” accounting software is loved by those who use it to run their small business. The software can be used with any device – computer, tablet or smartphone – and connects with your bank account so each transaction is recorded quickly. Xero also allows for multiple users to access the software at any one time, plus its ‘Xero Touch’ smartphone app is helpful in allowing customers to run their business on the move. You can also access a number of popular business apps, and utilise various tools and features. Xero offers three pricing plans at $25, $50 and $60 per month, with features and services that reflect the extra cost.
Intuit’s products include its flagship offering in Australia, QuickBooks Online, which is built for small and start-up businesses – a world the company knows well as a start-up itself. Many of the company’s staff members are also small business owners, it says, meaning they don’t just provide “lip service” but a genuine customer focus which “shares the front line challenges and breakthroughs” of start-up and small business culture. Its software is offered in three different categories, starting from just $12 per month.
Our customer satisfaction award winner in 2014, MYOB says its accounting software offers a fast and easy way for business owners to manage their workflow, bills, payroll and invoices – and you don’t need to be an accounting to use it, the company says. Specifically targeted at small businesses, MYOB Essentials provides fast and easy tax updates and allows owners to manage their cash flow and ATO compliance. The software, starting from $29 per month, also includes a number of “time-savings” features to help customers take care of their day-to-day bookwork.
Canstar Blue commissioned Colmar Brunton to survey 801 small business owners and decision makers (i.e. the main decision maker for a small business) across a range of categories to measure and track customer satisfaction with products and services related to their business. The outcomes reported are the results from customers within the survey group who own and have used accounting software – in this case, 454 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.