2016 Multigrain Bread
Bürgen rated best by multigrain lovers
Australians clearly have a taste for multigrain bread, with 809 out of 3,000 survey respondents declaring it their bread of choice. And they certainly have plenty of options to pick from, with nine different brands featuring in our ratings. However, only Bürgen scored top marks for taste and overall customer satisfaction.
As the name suggests, multigrain bread usually includes several different grains, depending on the type you buy. As such, it’s no surprise that consumers who purchase multigrain bread are much more likely to check the ingredients than those who buy other types – 52% compared to those who purchase wholemeal (45%) and white (23%) bread. You’ll find varieties of Bürgen bread, including Wholegrain & Oats, Fruit & Muesli and Pumpkin Seeds, in Woolworths and Coles supermarkets, with prices at the premium end of the market. At the time of writing, the brand’s 700g soy & linseed bread costs $4.90 at Coles.
Frequently asked questions
Canstar Blue commissioned Colmar Brunton to survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased either multigrain bread from a supermarket or grocer in the last three months – in this case, 809 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.