As one of the newer brands in the bottle shop industry, First Choice is already a major alcohol retailer in Australia. As of the end of 2010, First Choice have 76 stores operating around the country - the first having been opened in 2008 in Melbourne.

First Choice sell a standard range of liquor products at various prices, including:

• Beer
• Wine (including champagne and sparkling wines)
• Sprits
• Pre-mixed drinks

They are owned by Wesfarmers (who own Coles Supermarkets).

First Choice Results

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