McCafe was founded in 1993 in Melbourne. The premise was to market espresso style coffee to customers who were becoming increasingly interested in takeaway coffee. The presence of McCafe’s in a McDonalds restaurant increased revenue by 15% - and they are now one of the largest coffee shop brands in Australia and New Zealand.

The popularity of the franchise extended to McDonald’s global marketing strategy. There are currently 1300 McCafe shops worldwide.

In Australia, McCafe markets:

• A variety of coffees such as café lattes, cappuccinos, espressos, long blacks and more
• An assortment of teas and other hot beverages (such as hot chocolates)
• Iced beverages such as frappes and iced chocolates
• A selection of cakes and sweets (such as pastries and muffins)
• Cookies and biscuits
• Sandwiches and other freshly made products

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