Harvey Norman Energy Review

Imagine if an electronics retailer and an electricity provider had a baby. What would they call it? How about Harvey Norman Energy?

Yes, it’s a real thing, you can purchase your electricity and natural gas from an energy provider carrying the name and branding of the iconic Aussie store. However, the reality is that Harvey Normal Energy is just another retailer in disguise – Alinta Energy, in fact. It’s a marketing ploy known as ‘white labelling’ – when one company effectively sells a product under the name of another.

Nevertheless, there is an energy company called Harvey Norman Energy. So let’s take a close look at it.

What is Harvey Norman Energy?

Like most new energy companies, Harvey Norman Energy claims to be “doing things differently”. But unlike with some, that’s probably a fair assessment. Harvey Norman Energy is open about its links with Alinta Energy, but what it doesn’t mention is that its energy products are practically identical.

Harvey Norman Energy claims to be “going right back to basics” – which is another thing you often hear from new energy retailers – and says it will be transparent and helpful, making energy easy. Phone calls will be answered promptly, bills will be explained in real terms, and questions will be answered in a straightforward way, the company says.

It also boasts “innovative” energy plans, which sounds a bit much considering they mirror those from Alinta Energy. However, customers are given other incentives to sign up.

What does Harvey Norman Energy offer?

Harvey Norman Energy operates in New South Wales, Victoria and South Australia, providing electricity, natural gas and solar energy products, with no lock-in contracts or exit fees. Prices vary depending on your state and distribution zone, but closely resemble those from Alinta Energy.

The main difference with Harvey Norman Energy is that it offers credits on your energy bills when you buy selected appliances in store, during promotional periods.

“We reward new and existing Harvey Norman Energy customers with our exclusive VIP Power Credits where you’ll save even more,” the company states on its website. “Make sure you check back to see when our next VIP Power Credit Promotion is available”.

It’s not clear how often these promotional periods come round.

Solar power with Harvey Norman Energy

Harvey Norman Energy says it sources high-quality products from industry leading manufacturers to provide reliable, long-lasting solar systems. These systems come with a five-year retailer’s warranty, in addition to standard guarantees under Australian Consumer Law.

There are six different solar packages to select from based on the number of panels required and the size of your home. Harvey Norman Energy claims annual savings of up to $1,950 are possible, which would mean a return on investment inside five years.

What’s the verdict on Harvey Norman Energy?

While competition in the energy market is always a good thing, we know that Harvey Norman Energy customers are being offered more or less the same plans and rates as those from an existing retailer, Alinta Energy. The incentive of bill credits when you buy selected appliances in stores is interesting, but the details of this offer are pretty vague, so it’s hard to judge the real value.  Like with any energy provider, make sure you dive into the details of its price factsheets before making any big decisions.

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