Shopping for something precious for someone special? Compare some of the best jewellery stores using our customer satisfaction ratings.
* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in October 2013, published in November 2013.
More than half the respondents to our recent survey only purchase good quality / fine jewellery, while 29% buy costume jewellery to look glam on the cheap.
Somewhat amusingly, a small percentage of respondents misled others into believing their costume jewellery is real (13%). More Generation Y respondents try to get away with this than Baby Boomers (23% versus 5%).
Whether it’s costume or the real deal, three quarters of shoppers prefer to choose their own jewellery rather than let someone else decide what’s best for them. Instead of venturing to the nearest jeweller to purchase it for themselves, nearly half of our respondents prefer to receive jewellery as a gift.
Australians are notably divided over what should happen to engagement rings in the event of a breakup. Three in five shoppers believe the ring should be returned to whoever purchased it, while a third feel the woman should be free to sell the ring and keep the money for herself.
These responses are similar to the ones recorded in last year’s ratings.
Jewellery isn’t precious because of how expensive it is, but rather because it holds sentimental value to those who treasure it for years to come. Because of this, we have rated jewellery stores to help you find ‘precious metals’ for you and your loved ones.
While you can’t get breakfast there, Tiffany & Co. may be an ideal choice of jeweller if you’ve had your eye on that special something. Not only did they receive five star ratings in three key areas, Tiffany & Co. also achieved our Most Satisfied Customers Award – Jewellery Stores, 2013. This is the first time they have ever received this award.
Prouds and PANDORA also glittered like gold in these results. Prouds secured five stars for value for money, while PANDORA received top ratings for the advice provided by its staff, range of products and catalogue.
Michael Hill, Angus & Coote and Goldmark were also rated in these results.
Overall customer satisfaction
Customers of Tiffany & Co. were most satisfied overall with their jeweller. The brand secured five stars in this category, Prouds, PANDORA and Michael Hill achieved four each; Goldmark and Angus & Coote both followed with three.
Value for money
Spending three months wage on an engagement ring sounds like a steep price to pay, but you can always find good value when you shop in the right place. Prouds secured five stars in the area of value for money, and were followed by four star recipient Michael Hill. Tiffany and Co., PANDORA, Angus & Coote and Goldmark all received three stars for value for money.
You may walk into a jewellery store knowing exactly what you want to buy, or you may not have a clue! In any event, good customer service can help you in your search. Tiffany and Co. customers were most satisfied with the customer service at their jewellery store. They moved ahead of other rated brands with five stars; Prouds, PANDORA and Michael Hill each received four, and Angus & Coote and Goldmark finished with three apiece.
Sometimes, helpful advice is all that’s necessary to help make up your mind about a purchase. Both PANDORA and Tiffany & Co. achieved five stars in this area, in front of four star recipients Prouds, Michael Hill and Goldmark. Angus & Coote received three stars for advice provided to customers.
Range of products
You’re spoilt for choice when it comes to what you can purchase in most jewellery stores. PANDORA, which notably sell a wide range of popular charms and bracelets, received five stars for its in-store range. Tiffany & Co., Prouds, Michael Hill and Angus & Coote all followed with four stars, and Goldmark finished with three.
It’s always a good idea to take a look at what is on offer first before visiting a jewellery store. PANDORA customers were most satisfied with their retailer’s catalogue, earning the jeweller five stars. Tiffany & Co., Prouds and Michael Hill each received four stars for their respective catalogues, and Angus & Coote and Goldmark both achieved three.
Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have made a purchase from a bricks and mortar jewellery store in the last two years – in this case, 702 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.