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You are viewing the archived 2011 ratings for Beer. There are no immediate plans for Canstar Blue to update this rating in the future.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in May 2011, published in July 2011.

See Our Ratings Methodology

blue-msc-beers-2011

Most Satisfied Customers | Cascade Brewery

Our consumer satisfaction survey revealed Australia’s oldest operating brewery Cascade Brewery beat its competitors by coming out on top with most satisfied beer customers, taking out our award over leading brands Coopers, Crown, VB, Carlton, Corona, XXXX and Pure Blonde.

winner for beer cascade brewery

Australians make room in the budget for beer

Our latest survey has revealed Australians spend on average $31 a week buying alcohol.

Interestingly, our survey showed NSW residents surveyed were the biggest spenders in this area, clocking up an average of $39 a week on alcohol purchases in comparison to an average food spend of $185 as estimated recently by Commsec. The survey confirmed South Australians spend the least amount weekly at $23.

The results confirmed males surveyed spend on average slightly more than females on alcoholic beverages, with males spending $33 a week and females $28. It also revealed Generation X respondents spent the most in this category ($33 a week) compared with Generation Y and Baby Boomers who both spent $30 weekly.

Our consumer satisfaction survey revealed Australia’s oldest operating brewery Cascade Brewery beat its competitors by coming out on top with most satisfied beer customers, taking out our award over leading brands Coopers, Crown, VB, Carlton, Corona, XXXX and Pure Blonde.

The Tasmania brewers took out a five star rating in the categories of overall satisfaction, price and availability.Coopers was voted number one by its customers for taste, with Corona scoring top marks for its packaging and Peroni customers most satisfied with the brand’s image.

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have consumed a beer in the last six months – in this case, 1,526 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Overall

Tasmania’s own Cascade received five stars for overall satisfaction from their customers. Coopers, Crown, James Boag, Hahn, Victoria Bitter, Peroni, Carlton, XXXX, Corona and Tooheys all received four stars and Pure Blonde received three stars overall.

Price

Cascade received five stars for their pricing, while Coopers, James Boag, Hahn, Peroni, Carlton, XXXX, Tooheys, and Pure Blonde all received four. Crown, Victoria Bitter and Corona received three stars for their price.

Taste

Coopers received a five star rating for its taste – described on their website as ‘crisp, clean and malty’. Cascade, Crown, James Boag and Peroni all received four stars for taste; while Hahn, Victoria Bitter, Carlton, XXXX, Corona, Tooheys and Pure Blonde all received three stars.

Packaging

Corona received five stars for better bottling. Cascade, Coopers, Crown, James Boag, Hahn and Peroni all received four stars for packaging. Victoria Bitter, Carlton, XXXX, Tooheys and Pure Blonde performed well as well, receiving three stars each.

Image

Certain beers determine social status, and whether a drinker has good taste. Peroni customers are the most satisfied with the image of the beer they drink. Cascade, Coopers, Crown, James Boag and Corona all received four stars for image; while Hahn, Victoria Bitter, Carlton, XXXX, Tooheys and Pure Blonde all received three stars.

Availability

Locals beers Cascade, Victoria Bitter, Carlton and Tooheys all received five stars for their availability to their customers. Some of the imported beers proved more troublesome to find. Coopers, Crown, James Boag, Hahn, XXXX, Corona and Pure Blonde received four stars each for availability; while Peroni (imported from Italy) received three.

Frequently asked questions

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have consumed a beer in the last six months – in this case, 1,526 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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