Hungry for dinner ideas? Compare some of the best quick service restaurant brands by using our customer satisfaction ratings.
More than a quarter of the Australians who responded to our recent survey told us they enjoy a meal from a fast food / quick service restaurant on a weekly basis. Another 26% do so every fortnight, and close to 30% dine at one of these restaurants every month.
Additionally, three quarters of our respondents do care how unhealthy takeaway food is, suggesting they’re not simply purchasing their meal without first taking into account its nutritional value. Indeed, three in five deem it important that they know where and how their restaurant has sourced its food.
It’s apparently not even (entirely) about speed anymore. According to Jess Thomas, Retail Marketing Manager of Salsa’s Fresh Mex Grill, “… Customers would rather wait for longer to receive their meal, without comprising their health and really have a memorable customer experience.”
QSR Media’s article goes on to explain how healthy foods are becoming an increasingly popular fast food option for Australians.
It would seem the quick service restaurant industry has a savvy, loyal customer base. But which of these fine establishments should you dine at the next time you’re in need of good food fast?
Subway has once again distinguished itself in our survey, achieving our Most Satisfied Customers award for the third year in a row.
Our results showcase a range of brands this year, with Sushi Train, Nando’s, Oporto, McDonald’s, Hungry Jack’s, Red Rooster and KFC also rated. Only Subway managed to secure five stars, however; in fact, it tallied top ratings in all our survey criteria. Let’s take a look at each brand in turn.
One of the most appealing things about Subway is the personalisation. You can truly have a meal that is your own: you choose the sauce, the toppings, the bread and the sides. And if our results are anything to go by, this kind of service is really resonating with Subway customers.
The company received five-star ratings for overall customer satisfaction, value for money, the taste of its food, quality of ingredients, variety of food choices, variety of healthy options, speed of food preparation and for customer service.
Where would you guess Sushi Train has its origins? The hustle and bustle of Tokyo? The heart of Kyoto? Actually, it’s Surfer’s Paradise, on Queensland’s Gold Coast. That’s not to say you’ll have an inauthentic Japanese dining experience when eating there, however, let alone a sub-par culinary one.
In fact, Sushi Train received four stars in each and every one of our survey categories, an impressive ratings sweep and, aside from Subway’s top scores, unmatched by the other brands.
Everyone is familiar with the restaurants that lie beneath the Golden Arches. For many people, McDonald’s represents something of a treat, whether a delicious burger or a soft serve cone.
McDonald’s received four stars for overall satisfaction, value for money, speed of food preparation and customer service. The chain also secured three stars for the taste of its food, the quality of its ingredients, its variety of food choices and the variety of healthy options it offers.
Nando’s Peri Peri Chicken (and, for the Canstar Blue team, the delicious corn on the cob) is high on the list for many customers when choosing which menu item to devour. Peri Peri is a spice derived from an African chilli and it gives the varied chicken dishes on offer a distinctive flavour… and customers a good reason to keep coming back.
Nando’s received four-star ratings for overall satisfaction, taste of the food, quality of the ingredients and customer service. Additionally, it received three stars for value for money, variety of food choices, variety of healthy options and speed of food preparation.
“Fresh-not-frozen, grilled-not-fried” chicken is something Oporto endeavours to deliver when doling out delicious burgers to customers. This Australian-owned company is particularly proud of its chilli sauce, which it believes gives its food a unique taste.
In our research, Oporto achieved four stars for overall satisfaction and customer service, and three stars for speed of food preparation, variety of healthy options, variety of food choices, quality of ingredients, taste of food and value for money.
The grand Australian tradition of having a burger cooked on the BBQ is alive and well at Hungry Jack’s. There are soft drinks to quench your thirst, burgers and chips for the hunger pangs and sweet treats as a finale.
Notably, Hungry Jack’s secured a four-star rating for value for money in this survey. The chain also received three stars for overall satisfaction, taste of food, ingredient quality, variety of food choices, speed of food preparation and customer service. It also received two stars for variety of healthy options.
KFC possibly single-handedly put Kentucky on the map. If you’ve never tried it, you’re missing the chance to grab a box of drumsticks to share with friends, while debating what you think the 11 herbs and spices might be (our guess is that the list includes salt and pepper).
Kentucky Fried Chicken received three stars in most rated criteria: overall satisfaction, value for money, food taste, quality of ingredients, variety of food choices, speed of food preparation and customer service. For its variety of healthy options it received two stars.
Red Rooster was one of the earliest success stories in the Australian fast food industry, having established itself in the market more than 40 years ago. More recently, the chain has begun marketing free range options on its menu, demonstrating that its seasoned business (no pun intended) continues to innovate.
Red Rooster received three star ratings in all survey criteria except for customer service. In that area, it scored four stars.
Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and consumed food from a quick service or fast food restaurant, excluding pizza, in the last month – in this case, 2,088 customers.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.