If your brain is scrambled over which brand of eggs to buy, consider our customer satisfaction ratings, to see which brands are star performers.
* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in December 2015, published in January 2016.
We asked more than 1,900 consumers who have purchased and eaten eggs in the last three months to rate the brand they bought on five different factors, including their freshness, taste and value for money. ALDI Lodge Farms was the only brand who achieved a 5-star rating for overall satisfaction, from Canstar Blue.
Breakfast is the most important meal of the day – and for many Australians that means an egg or two. However you like your eggs, there’s plenty of nutritional value in eating them, but some ways of cooking them are healthier than others. There can be a big difference in quality when it comes to eggs, which generally fall into three main categories – free range, barn laid/cage free or caged eggs. This has been the subject of much debate in recent months, with confusion over labeling laws and what exactly does or doesn’t constitute a ‘free range’ egg.
That is a complex debate that looks set to rumble on for some time. For now though, Australian adults are eating an average of 213 eggs per year. So which brand do they rate highest? To find out, we asked more than 1,900 consumers who have purchased and eaten eggs in the last three months to rate the brand they bought on five different factors, including their freshness, taste and value for money. Only one brand achieved a five-star rating for overall satisfaction, ALDI Lodge Farms.
At the time of writing, you could buy 12 Lodge Farms free range eggs from ALDI for $3.99, down from $4.19. That’s 67c per 100g.
Our survey found the majority of Australian consumers (51%) tend to buy free range / organic eggs, but a still significant 22% choose caged eggs. A further 14% opt for barn laid / cage free eggs and 13% are not sure which type they buy. There is ongoing debate about whether or not retailers should stock caged eggs and our findings show that 90% of consumers who buy caged eggs would happily switch to free range if they were cheaper. Caged eggs generally cost half the price of branded free range eggs, but supermarket label free range eggs have narrowed the gap slightly. Just 29% of consumers who buy caged eggs said they feel guilty for doing so.
When it comes to free range eggs, the majority (86%) buy them because they taste better or are generally better quality. But interestingly, a greater number (90%) said that not wanting to support the caged egg industry was a reason for them buying free range. Given that free range eggs cost more, are those who buy them happy to pay extra? The answer was yes for 84% of respondents.
Canstar Blue commissioned Colmar Brunton to survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and consumed eggs from a supermarket or grocer in the last three months – in this case, 1,924 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Eggs Ratings - January 12th
There is a lot of confusion when it comes to eggs. We take a look at what’s in them and whether or not they’re good for you.– Read more