Best-Rated Frozen Vegetables

See Our Ratings Methodology.

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Most Satisfied Customers | ALDI Market Fare

Aussies have rated ALDI Market Fare as the top pick in Canstar Blue’s latest frozen vegetables ratings, with five stars in every category: taste, value for money, packaging, variety and range and overall satisfaction.

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How we rate frozen vegetables

Our review compares frozen vegetables on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which frozen vegetables they think are best!


Canstar Blue surveyed 1,730 Australians for their feedback on the frozen vegetables they’ve purchased from a supermarket or grocer and eaten in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.


Respondents rate their satisfaction with their frozen vegetable brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with frozen vegetables as an individual score, NOT a combined total of all criteria.
  • Taste: as expected from flavour description.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Value for money: quality and quantity of product for price paid.
  • Variety and range: good range of product options.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • ALDI Market Fare
  • Bell Farms
  • Birds Eye
  • McCain
  • Coles
  • Woolworths

Find more detailed information on our Most Satisfied Customer methodology.


Top Frozen Vegetables Brand – ALDI Market Fare

ALDI Market Fare

ALDI Market Fare is the budget supermarket chain’s own frozen vegetable brand. The vegetables are farm fresh and are frozen within hours of being harvested to maintain freshness and flavour. ALDI Market Fare offers a number of frozen vegetable options, such as corn, garden peas, baby peas, beans, broccoli, spinach, stir-fry vegetables, assorted winter vegetables and vegetable bakes. Its products range in capacity, with small 250g options and larger 1kg packets available.

About our consumer experts


Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She is currently studying a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.

 

Meet the Editorial Team

 

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

 

Meet the Research Team

Past ratings

Here are the previous winners from Canstar Blue’s frozen vegetable ratings:

  • 2023: Birds Eye
  • 2022: ALDI Market Fare
  • 2021: ALDI Market Fare
  • 2020: ALDI Market Fare
  • 2019: Logan Farm
  • 2018: ALDI Market Fare
  • 2017: ALDI Market Fare

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