Coles, Woolworths and ALDI have kicked-off their Christmas marketing campaigns, with all three releasing new TV commercials this week.
Set to a festive version of its ‘Coles Fresh’ song, the Coles commercial has a strong focus on home grown produce, with RSPCA approved turkey and responsibly sourced seafood captions in the clip. The ad depicts a large gathering of family and friends, including celebrity chef ambassador Curtis Stone.
The Woolworths campaign seems to have more of a focus on ‘real people’ and ‘real stories’ with a series of “non-scripted” commercials featuring Australian families preparing for and enjoying Christmas. The TV campaign will be followed by a series of commercials featuring celebrity chef Jamie Oliver.
Discount chain ALDI’s first commercial is rather more modest, depicting various families in a panic trying to organise their Christmas celebrations.
Watch the videos below. Which do you like best?