Other brands rated in this survey were Heinz, McCain Healthy Choice, Lean Cuisine, and Weight Watchers.

The survey found that almost a quarter of Generation X respondents eat more than two frozen meals per week. Most Australian respondents were particularly disappointed that their frozen meals did not always resemble the picture advertised on the box.

Canstar Blue commissions Colmar Brunton to survey 2,500 Australian consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from people who have purchased a frozen meal in the past 12 months within the survey group.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall

Birds Eye received five stars for the overall satisfaction customers had with their frozen meals. Heinz and McCain Healthy Choice each received four stars overall, while Lean Cuisine and Weight Watchers each received three.

Price

In terms of pricing, Heinz customers are the most satisfied that their dinners are the best value, and received five stars in this category. Birds Eye and McCain Healthy Choice each received four stars for their pricing, and Lean Cuisine and Weight Watchers both received three.

Taste

Birds Eye took out the top prize in taste, with a five star rating. Heinz, McCain Healthy Choice and Lean Cuisine all received four stars, while Weight Watchers received three.

Nutritional value

Weight Watchers customers are the most satisfied with their meal’s nutritional content. They received five stars for nutritional value, while Birds Eye, Heinz and Lean Cuisine all received four stars. McCain Healthy Choice received three stars for their nutritional value.

Size of serving

Hungry customers should look to Heinz for a five star serving size. Birds Eye and McCain Healthy Choice received four stars for the portion sizes of their meals while Lean Cuisine and Weight Watchers both received three stars.

Comparison of picture on box to reality

Birds Eye received four stars for the resemblance of their product to the picture on the product’s box. Heinz received three stars for this category, while McCain Healthy Choice, Lean Cuisine and Weight Watchers all received two stars.

Texture

Birds Eye frozen meals have a texture their customers prefer. They received five stars for this, while Heinz and McCain Healthy Choice both received four stars. Lean Cuisine and Weight Watchers both received three stars for their texture.

14 July 2011.