ALDI is best known for its surprising weekly specials and generally lower, self-service prices, but it’s also developing a glowing reputation from Australian consumers for keeping skin safe and healthy, with its own brands of sunscreen.
The brothers behind the brand
In 1913, Anna Albrecht opened a small corner store in western Germany to make ends meet when her husband fell ill. In 1946, her two sons Karl and Theo took over the shop – one of few to have survived the Second World War air raids. From a small chain of supermarkets lining the Rhine River, ALDI grew to become a global brand. It crossed the waters to Australia’s shores in 2001 and now has more than 315 stores here.
‘ALDI’ stands for Albrecht Diskont in German, or Albrecht Discounts in English. Karl strongly believed that everyone should be able to afford high-quality food and beverages at rock bottom prices.
The success of ALDI turned the two brothers into self-made billionaires, but their values didn’t change. They established foundations such as the Oertel trust for medical research and the Elisen Foundation for cultural causes.
Many Australian consumers love ALDI for its “keep it simple” approach to pricing and service. Its private label products regularly take out our customer satisfaction awards. In fact the supermarket chain has enjoyed more awards success than any other brand since our website was launched in 2011.
ALDI may have emigrated from Germany, but it’s now part of the Australian Made campaign to support local producers. ALDI says it sell 100% Australian-made or grown fresh meat, bread, eggs, laundry detergents and powders, and sells more than 90% Australian-made dairy, fruit and veg.
What’s on offer from ALDI?
ALDI has two main skincare ranges – Lacura and Ombra. The former has everything from SPF10 to SPF50+. Sports, kids, water, sensitive skin – you’re covered for all of them. Many of these options come in both spray bottles and roll-on forms.
The kids’ versions are coloured blue so you can see where you’ve missed a spot. But don’t worry, it dries clear! No Smurfs here. The brand also has an Aftersun Spray with aloe vera to moisturise and soothe skin if you didn’t have quite enough sunscreen on…
The Lacura day creams are a good option for getting your sunscreen and moisturiser in one hit. For example, the Skin Science Revitalise Day Cream with Soy for Mature Skin formula contains sunscreen along with vitamins, cuckoo flower oil, and a collagen booster to strengthen the skin barrier. You’re protected every time you step outdoors if you reapply these day creams as often as you would apply any other sunscreen.
The Ombra range is ALDI’s other brand of sun care products, and covers all the same sun safety needs. In 2015, ALDI recruited a ‘vampire’ to star in an ad for its SPF50+ sunscreens as part of its well-known “like brands, only cheaper” campaign. Their Family 1 Litre and Ultra Sport pump pack (water resistant and SPF50+) are both popular options.
What our survey respondents said about ALDI sunscreen
Canstar Blue’s most recent survey of consumers, who have purchased and used sunscreen in the last six months, garnered the following comments from those who bought ALDI branded sunscreen.
|Smells great, went on easily, and I felt protected even after a swim. (Waterproof).||Very strong scent. (Sports 50+).|
|Dries quickly, not sticky. (Ombra Everyday SPF 50+).||Sometimes a bit greasy. (Spray-on).|
|Economical, effective, handy pump pack. Good size packaging. (Tinted moisturiser with sunscreen).||If anything, with the roll on, it can get clogged at the nozzle part and needs to be applied at a different angle. (Ombra roll-on option).|
|Great price on special. Has vitamin E and aloe vera, which is a plus. (Ombra Family).||Some items sell out quickly. (Ombra Family).|
|Works just as well as the expensive ones. (Ombra Everyday).||Can’t lock pump bottle for transport once opened. (Ombra Everyday).|
Sunscreen brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used sunscreen in the last six months – in this case, 1,749 Australians.
The other sunscreen brands in this year’s ratings were:
- Banana Boat
- Cancer Council
- Le Tan
- Invisible Zinc
- Woolworths Homebrand
- Woolworths Select