In 2015, we rated Woolworths Select for customer satisfaction in sunscreen. Here’s what we found.
The story behind the brand
Woolworths says it is the only retailer in the world with a NATA-certified lab onsite, specifically designed for product quality testing. It opened in 1964 as part of their aim to provide big brand quality at a lower price.
Woolworths Select was launched in 2005 as a “premium” house brand.
The first ‘Woolworths Stupendous Bargain Basement’ supermarket opened in 1924 in Sydney’s Imperial Arcade. The Woolworths founders, led by Mr G.H. Christmas, established the company with a nominal capital of shares worth just £1 ($2) each. They used the name ‘Woolworths’ after the stores created by Frank Winfield Woolworths that had taken the UK, USA, and Canada by storm.
The storefront sign said: “Every man, woman and child needs a handy place where good things are cheap.”
In 1927, Brisbane opened its own Woolworths on Queen Street. While other stores struggled during the Depression, Woolworths grew thanks to its low prices. When 1930 rolled around, there were 16 stores across the nation and one in Christchurch, New Zealand.
But it wasn’t until 1960 that Woolies as we know it was born, with its expansion as a supermarket meaning it was more than just a grocery store. Now sunscreen and bananas were sold side-by-side.
Woolworths says it is strongly committed to serving Australian communities through charitable fundraising and donations. Customers can even purchase a donation in-store or online.
What’s on offer from Woolworths Select
The Woolworths Select sun care range includes everything for everyday use, from adults to kids:
- Sunscreen Pump Pack SPF30
- Sunscreen Tube SPF30
- Sunscreen 4 Hour Roll On SPF30
- Sunscreen Adult Sports Trigger Spray SPF50+
- Zinc Clear
- Baby Sunscreen Roll On SPF50+
- Kids Sunscreen Trigger Spray SPF50+
- After Sun Aloe Vera Spray
- After Sun Aloe Vera Tube
What our survey respondents said about Woolworths Select sunscreen
Canstar Blue’s most recent survey of consumers, who have purchased and used sunscreen in the last six months, garnered the following comments from those who bought Woolworths Select sunscreen.
|So easy to use, non-greasy, great for the family in the pump pack. Been using it for years. (SPF30).||Works, but not for long. (SPF30).|
|Reasonably priced and seems to do the job. (SPF30 Tube).||I did have a tube of sunscreen split once. (SPF30 Tube).|
|Easy to use, no adverse reactions, locks for easy travelling. (Kids Spray Bottle).||The colour makes no difference except novelty. Very runny. (Kids Spray Bottle).|
|Spray was easy to apply. (Sports SPF50+).||Nothing. (Sports SPF50+).|
|Good value, like the pump bottle. (Pump Pack SPF30).||Taste is foul. (Pump Pack SPF30)
(Sunscreen is not for drinking or eating. Canstar Blue strongly recommends you avoid getting sunscreen in your mouth when putting it on your face.)
Sunscreen brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used sunscreen in the last six months – in this case, 1,749 Australians.
The sunscreen brands in this year’s survey are:
- ALDI Brands
- Woolworths Select
- Banana Boat
- Cancer Council
- Le Tan
- Invisible Zinc
- Woolworths Homebrand