Eighty five percent of our recent survey respondents tell us the product they use most when grooming is deodorant. This begs the question: which deodorant products are Australians using to start their days off on the freshest foot?
When it came to men’s deodorant, Brut strongarmed its way to the front of the line. In a comparison of seven different brands, Brut received our Everyday Essentials Award – Men’s Deodorant, 2014.
Our female readers should keep an eye out for a different, award-winning brand. Despite competition from a great number of deodorants, Avon achieved our award for women’s deodorant.
Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported in these Everyday Essentials Awards are the results from customers within the survey group who have purchased deodorant in the last three months – in this case, 1,067 who purchased a women’s deodorant, and 971 who had purchased a men’s.
Brands must have received at least 30 responses to be included.