Want to give your dishes and cutlery a better sparkle? Compare brands of dishwashing liquid with our customer satisfaction ratings.
* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in February 2016, published in March 2016.
Families across the country will argue over who does the washing up of an evening, and in Canstar Blue’s latest customer satisfaction ratings, thousands of Australian consumers have had their say on which brand of dishwashing liquid is the most effective at getting the job done properly.
No one really enjoys washing up, so all you can hope for is a dishwashing liquid that makes the job as easy as possible, has a pleasant smell, and helps deliver clean and shiny results. To find out which brands are delivering on their cleaning promises, we surveyed more than 4,500 adults and asked them to rate the products they most recently purchased and used on all of these important factors, as well as value for money – because no one wants to spend more on cleaning the dishes than they need to.
A total of 16 different brands featured in the final results, but only one earned a five-star review for overall squeaky-clean satisfaction… Finish. You probably know Finish best as a leading brand of dishwasher detergent, but it also boasts a number of other cleaning products, and its dishwashing liquid was one of only two to score top marks on effectiveness and the only one to earn five stars for ease of use and scent.
So what do consumers really want from their dishwashing liquid? We found the drivers of customer satisfaction to be as follows:
As you can see, for a relatively low cost item – generally costing between $1 and $7 – a lot of factors are important to consumers. But ultimately, the brand that strikes the perfect balance between effective cleaning and good value will be onto a winner. This year Aussies have deemed Finish to be that brand.
Canstar Blue commissioned Colmar Brunton to survey 6,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used dishwashing liquid in the last three months – in this case, 4,546 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria. The ratings table is first sorted by star ratings and then alphabetically.
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