Find the best laundry powder for your washing machine with our customer satisfaction ratings.
* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in May 2016, published in May 2016.
See our Ratings Methodology.
How much do you think about the laundry detergent you buy? Do you just pick up whichever brand happens to be the cheapest – or on special – that week, or are you loyal to a particular product that has proven to do a great job in the past? At Canstar Blue, we like to review laundry detergents to see which are meeting the washing expectations of busy Aussie households. So which washing powder provides the best cleaning results, the nicest feeling clothes, the loveliest scent, and the most value for money? We have the answers for you.
A few different brands have topped our laundry powder ratings over the years but in recent times, it’s all been about ALDI. The discount supermarket chain appears to have found a winning formula with its private label products – low-cost laundry detergent that still does a great job at cleaning your clothes. It sounds fairly simple, but only ALDI Almat received a five-star review for overall customer satisfaction, while ALDI Trimat was the only brand to score top marks on value for money.
More than anything else, Aussie consumers demand washing powder that lives up to its cleaning promises. Every brand you see stacked on supermarket shelves will claim great cleaning results, but our survey of more than 1,300 men and women – who have bought and used laundry powder in the last three months – found that only Biozet Attack was worthy of a five-star rating. The two ALDI brands, along with Coles, Fab, OMO and Radiant, scored four stars for cleaning results.
When you pull on your jumper after it’s been washed, you’ll want it to feel as good as new. In this area, ALDI Almat and Biozet Attack were the only two brands to earn five-star reviews. Just three scored less than four stars.
Our survey found Aussies spend an average of $12 per month on laundry powder, a little more than those who buy laundry liquid ($10). And it seems we’re quite a hard bunch to please, with only ALDI Trimat receiving five stars for value. ALDI Almat, Biozet Attack, Coles, Fab and Duo got four stars, leaving six other brands with some work to do. That said, a lot of consumers need to look at themselves, with almost one in three (30%) telling us they don’t measure the amount of powder they use – they just ‘wing it’. Do that and you’re likely to use more than you need to!
When it comes to packaging, we really want to know how easy the washing powder is to open and use – because you won’t be very happy if you pay $12 for a nice, big box of the stuff and half of it ends up on the laundry room floor. Credit goes to Biozet Attack as the only brand to earn Aussie praises for packaging. It’s a nice colour, too.
Environmental friendliness can be a good point of difference if you’re not sure which laundry powder to buy. Harsh, non-biodegradable chemicals in cleaning products are largely a thing of the past, as manufacturers have become more susceptible to criticism and more willing to ‘do the right thing’. However, it seems most brands are struggling to get their messages across, as the majority scored three stars in this area. Earth Choice was the only one to get five stars for their environmentally focused washing powders.
Who doesn’t want their washing powder to smell nice? No one, that’s who. Sure, it’s the effectiveness that really counts, but it’s a nice bonus if your laundry detergent can also help conjure images of summer meadows and the like. Fab was a winner in the scent department, with six other brands earning four stars.
In the end, it seems consumers can be a rather fickle bunch when it comes to buying laundry powder. Just half of us (50%) always buy the same brand, with about one in three (31%) going for whichever one happens to be cheapest on the day. This is probably driven by a perception that there isn’t much difference between them, but as our ratings show, there can be!
Canstar Blue commissioned Colmar Brunton to survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used laundry powder in the last three months – in this case, 1,390 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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