Toilet Cleaner Review

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If your toilet is in need of some special cleaning attention, compare different brands to find the best toilet cleaner for the job.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in October 2015, published in December 2015.

See our Ratings Methodology.

Most Satisfied Customers | Earth Choice

Our ratings feature 12 different brands of toilet cleaners. Top of them all for overall customer satisfaction is Earth Choice, which promises a natural clean and powerful performance, without costing the earth.

Earth-Choice

Aussies ‘bowled’ over by Earth Choice toilet cleaner

You’d have to be another level of clean freak to actually enjoy scrubbing your toilet. In fact, for the biggest cleaning enthusiasts amongst us, a sparkling clean toilet is probably something of an aspiration. But even if you don’t enjoy reaching for the toilet brush, cleaning your toilet and its surrounding area is an important job in helping to maintain a healthy and hygienic home.

It’s perhaps an easy job to overlook and put off but like most cleaning tasks, it’s only going to get harder the longer you leave it. A good toilet cleaner will bare much of the cleaning burden, but a bad one could leave you scrubbing for hours. So if you’ve experienced more time on your hands and keens than you would have liked, our customer satisfaction ratings are a good guide to help you decide which toilet cleaner is best for you.

Our ratings feature 12 different brands, including five private label supermarket products. But top of them all for overall customer satisfaction is Earth Choice, which promises a natural clean and powerful performance, without costing the earth.

What’s in toilet cleaner?

You probably won’t be surprised to learn that toilet cleaning products tend to include some pretty unpleasant chemicals in order to remove those stubborn stains. Earth Choice lists the following ingredients for its Aqua Fresh toilet cleaner:

  • Water
  • Cocamidopropyl Betaine
  • Sodium Laureth Sulfate
  • Glycolic Acid
  • Citric Acid
  • Fragrance
  • Eucalyptus oil
  • Lavender oil
  • CI 61585
  • CI 60730

You should always exercise caution when using any cleaning products. Read and follow the directions and safety instructions printed on the packaging before use.

Toilet cleaning satisfaction

When all is said and done, you’ll want a cleaning product that delivers on its promise and leaves your toilet clean, fresh and free from stains – even if it’s just for a short while! As such, we found the drivers of customer satisfaction for toilet cleaners to be as follows:

  • Effectiveness: 42%
  • Ease of use: 15%
  • Value for money: 15%
  • Scent: 11%
  • Environmental friendliness: 10%
  • Product design (ease of applying): 7%

It’s interesting to find that smell and environmental friendliness play a more significant role in customer satisfaction for toilet cleaner than most of other cleaning products. But ultimately, it’s all about whether or not the product is effective.

Frequently asked questions

Canstar Blue commissioned Colmar Brunton to survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used a toilet cleaning product in the last six months – in this case, 2,199 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Earth Choice

Earth Choice is an environmentally friendly brand from Natures Organics – an Australian manufacturer of cleaning, personal hygiene, skincare and hair care products.

ALDI Powerforce

Supermarket chain ALDI has a large range of Powerforce-branded home cleaning products, including glass cleaner, bath and shower cleaner, disinfectant liquid and toilet cleaner.

Coles

Supermarket chain Coles, part of the Wesfarmers Group, sells a wide range of private label home cleaning products that generally cost less than big name brands.

Coles Smart Buy

Smart Buy is Coles’ lower costing private label range, promising household basics at a smart price.

Domestos

Domestos is a household cleaning range owned by Unilever – a multinational consumer good company based in the Netherlands. Its other household cleaning products include Persil, OMO and Surf.

Duck

Duck is a bathroom cleaning brand owned by SCJ – a manufacturer of household cleaning products based in the United States. Its other brands include Windex and Oust.

Harpic

Harpic has a broad range of toilet cleaning products, including liquids, crystals and wipes. It’s owned by Reckitt Benckiser – a multinational consumer goods company based in the UK.

Mr Muscle

The brand that ‘loves the jobs you hate’, Mr Muscle is owned by SCJ – a manufacturer of household cleaning products based in the United States. Its other products include Windex, Oust and Duck.

White King

White King is a brand of bathroom, laundry and other household cleaning products owned by Pental – an Australian company which specialises in laundry products. Its other brands include Softly, Huggie and Velvet.

Woolworths Select

Select is the mid-tier private label range from supermarket chain Woolworths. It sells a range of home cleaning products in this range.

Woolworths Homebrand

Homebrand is Woolworths’ lowest costing range of private label products, promising everyday household products which represent great value for money.

Easy Off BAM

Easy Off BAM is well-known for its “BAM and the dirt is gone” slogan. The brand is owned by Reckitt Benckiser – a multinational consumer goods company based in the UK.

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