Do you need to pick up pet products for your favourite furry friend, or adopt a new pet? Get started by comparing pet stores with our latest customer satisfaction ratings.
A lot of people are either a dog or cat ‘person’. However, many seem to favour one over the other, with roughly two thirds of respondents to our latest survey telling us that dogs make the best pets. To the contrary, 22% think cats are better pets.
When we compared male and female respondents against one another, it showed that more women prefer cats as pets than men do (24% versus 19%), while the opposite was true for those that prefer dogs (63% of women versus 67% of men).
In other results, it’s plain that younger Australians are more inclined than their elders to spend extra cash on behalf of their pets. Gen X and Y fork out approximately $1,534 annually* on their pets, versus a Baby Boomer budget of just $1,196^.
Another significant outlay for pet owners is the cost of pet food. While close to half our respondents purchase standard pet food straight from their supermarket, 30% buy premium brands from pet stores, and 12% prepare special meals at home. We noticed similar results in 2013, where the pets of one in four respondents had a better diet than their owners.
* An average of Generation X and Generation Y weekly expenditure on pet food, over a 52 week period.
^ An average of Baby Boomer weekly expenditure on pet food, over a 52 week period.
While roughly two in five customers cite veterinary / healthcare costs and pet minding as chief gripes about owning an animal, 16% told us there was nothing bad about owning their pet.
If you’re ready to join the company of these happy pet lovers, or need to stock up on treats and supplies for your little buddy, it’s time to compare some great brands with our latest customer satisfaction ratings.
We have compared various pet store retailers against one another, and City Farmers has once again achieved our Most Satisfied Customers Award – Pet Stores. City Farmers excelled in nearly all rated criteria, while Best Friends also achieved five stars for the advice its staff gave to customers.
These ratings also looked at Pet Barn, Pets Paradise and Pet Stock.
Overall customer satisfaction
City Farmers went barking up the right tree for overall customer satisfaction, achieving five stars in this category. Pet Barn, Best Friends and Pet Stock all received four stars, and Pets Paradise received three.
Value for money
Our results demonstrate that Australians don’t mind spending good money on their pets. However, there’s always cash to be saved if you shop in the right places. Customers of City Farmers were most satisfied with their pet store in this regard, which earned the brand five stars. Following with four stars apiece were Pet Barn, Best Friends and Pet Stock, then Pets Paradise with three.
City Farmers received another five stars for how well its customers were treated and served. Pet Stock and Pet Barn received four stars each; Best Friends and Pets Paradise achieved three.
Advice on pets or products
If you have a query about your new furry friend, your local pet store is there to dispense quick and informative advice whenever you need it. City Farmers and Best Friends both received five stars for staff advice. Pet Stock and Pet Barn shared four star ratings, and Pets Paradise secured three.
Range of brands / products
City Farmer customers were most satisfied with the range of brands and products available from their pet store. Following our five star recipient was Pet Barn, Best Friends and Pet Stock – all with four star ratings. Pets Paradise received three stars in this area.
Range of animals
There are cat lovers, dog lovers, those that adore little bunny rabbits, avid aviary fans, and much more. A good pet store will provide for them all.
Pet Barn, City Farmers, Best Friends and Pets Paradise all achieved four stars for the range of animals they had available, while Pet Stock followed with three.
Online store / catalogue
A well rounded online offering is important for all retailers in this day and age. City Farmers achieved a five star rating for its online store and catalogue. Pet Barn followed with four, and Pets Paradise, Best Friends and Pet Stock each received three.
Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have made a purchase from a pet store in the last 12 months – in this case, 898 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10.