AddWash by Samsung – Innovation Award Winner

Posted by Canstar Blue August 26th 2016

Samsung washing machine with addwash capability

Washing machines fulfil an essential purpose in every home, and the basic principle of cleaning your clothes hasn’t changed much over time. However, what the big manufacturers have done is constantly refine and enhance the process – resulting in improved performance, greater efficiency and better results.

It’s hard to imagine a world where washing machines change drastically – now it’s all about the little things that make washing your clothes and fabrics quicker and easier, and solving the annoying little problems associated with it.

That’s where AddWash by Samsung comes in because its new range of front-load washing machines solves a first-world problem that has plagued laundry rooms for years: What do you do when you have already started the wash, but find extra items you want to add? It could be a stray sock that has fallen from the laundry basket, the shirt you desperately need washed, or your child’s favourite soft toy they simply can’t do without. We’ve all been there.

While households with a top loader washing machine will scoff at this very front-loader problem and wonder what all the fuss is about because they’ve always been able to add clothes mid-cycle, those people in the front-load camp will be able to appreciate the simplistic brilliance of AddWash.

Samsung washing machine with addwash door open

What is AddWash by Samsung?

AddWash is a feature to Samsung washing machines whereby users can add extra laundry once the load has started. The feature – effectively a secondary door that allows you to throw in extra items without having to open the ‘main’ door – comes with a range of different models and size capacity machines, including some washer / dryer combos. The AddWash door can be opened at any time when the drum temperature is below 50°C. Simply push the pause button, open the door, and place your clothing inside. It’s that easy.

Not only is this a solution for those forgotten socks, but it also means you can add pre-washed or delicate items to rinse and spin cycles. You can also pour in additional softener.

These machines are also equipped with smart controls that allow you to monitor the progress of your wash via your smartphone, even when you’re away from home.

Why is AddWash innovative?

To understand the solution, you first need to appreciate the problem. Australians who own a top loader may take the luxury of adding clothes mid-wash for granted, but for those who favour front loaders, AddWash is a godsend. It combines one of the biggest advantages of a top loader with the benefits of a front loader.

The inability to add extra items to a wash load has been more of a problem than the simple inconvenience of one smelly sock. You might forget something you genuinely need in a hurry, or you might be tempted to do another load of washing to make up for the missed items. This is not only time-consuming, but will cost you money.

Depending on the size of washing machine you need, the AddWash feature will cost anywhere between $900 and $3,000 at the time of writing. Considering you’ll be buying a premium brand, this isn’t as much as you might think. It goes without saying that the smaller capacity machines, at 8-11kg, will be at the cheaper end of the spectrum, while the bigger 13-16kg appliances will cost the most. Like with all big ticket items, it’s about weighing up the pros and cons, and considering a range of factors, including the number of people in your households and whether or not you will actually use the AddWash feature.

Canstar Blue’s research committee was impressed by AddWash, handing Samsung an Innovation Excellence Award in August 2016.

Frequently asked questions

Canstar Blue’s Innovation Excellence Awards have been determined through a panel of external and internal judges, who adhere to a strict awards methodology – outlined below. Brands or representatives of brands submitted products for consideration. We also accepted consumer nominations, where anyone could submit products they thought were worthy of an innovation award, and also conducted our own research to identify products that were worthy of consideration.

A single legitimate submission was all that was needed for a product to be considered by our judging panel. To be described as innovative, we assessed both the degree of innovation and the overall impact the product could have. In terms of degree, we considered whether there are any other similar products available, where it is a “first” in Australia or New Zealand, and where it opens up any new markets. We also assessed the potential significance of impacts to the existing market in terms of competition. And, of course, something that’s truly innovative will have “wow” factor. In terms of overall impact, we considered the number of people who could benefit from the innovation, its ease of use, expense, and the potential it has to change people’s lives.