Pura is a dairy company has existed for over seventy years old. In 1934, a German farmer named Albert Siebel purchased a dairy in Victoria and named it Pura Dairy, and his brand grew from there to include:

• Full cream milk
• Light milk
• Skim milk
• No fat milk
• Milk that lowers cholesterol
• Pura Kids with omega-3 DHA

By 1964, the Pura Dairy supplied 32% of Melbourne's milk, and in 1991 combined with other food related brands to form National Foods Limited.

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